The Best Work You May Never See: TBWA\Paris Helps Burn Victims Come Out of the Shadows
This short film directed by Nicolas Galoux for TBWA/Paris (and produced by TBWA\ELSE) introduces us to a burn victim who enjoys going to the movies. But he is in the theater only when the lights are off, meaning he arrives late and leaves early. Thus he never sees how the movie ends. For him the silver lining is that he’s never disappointed by the ending of a movie because he simply imagines the ending the way he would like things to turn out.
Most importantly, at least for the time he’s in a darkened theater, he can laugh with other people and feel part of a community--never having to fear being seen and judged by the scars on his face.
This profile of a burn victim is brought to us by The Burns and Smiles Association, founded by Laurent Gaudens, himself severely burnt at the age of 4. Burns and Smiles aims to help burn victims recreate social connections.
This short is designed to raise public awareness of burn victims, and support for The Burns and Smiles Association.
Client The Burns and Smiles Association Agency TBWA\Paris Luc Bourgery, Natacha Chevallier, agency supervisors; Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/artistic direction. Production Nicolas Galoux; Fabien Peborde, DP; Sonia Cascino, casting director. Production TBWA\ELSE Maxime Boiron, CEO; Jennifer Bauche, producer; Teva Francois, Lea Gosselin, production coordinators. Postproduction TBWA\ELSE Anne-Claire Girard, postproduction; Gregory Lefevre, retoucher; Arthur Paux, color grading; Benjamin Piton, technical manager; Bastien Malmanche, graphics; Jean-Christophe Spadaccini, Katy Jones, Laetitia Quillery, SFX makeup; Nadia Chmilewsky, styling. Sound Production TBWA\ELSE Olivier Lefebvre, head of sound and music; Fanny Mithois, sound director; Max Labarthe, audio engineer. Music Rights Barthélémy Ponsot Music Pierre Lefeuvre (SAYCET)
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