Saturday, February 16, 2019
You are here:

The Best Work You May Never See: Traktor Directs "The Worst Song in the World" For Monoprix, Rosapark

By

Robert Goldrich
Friday, Apr. 13, 2018

2258 views

Log in or register now!

While shopping at Monoprix can be a pleasure, carrying groceries that are bought there all the way home is not. Titled “The Worst Song in the World,” this spot directed by the Traktor collective via Stink for Paris agency Rosapark showcases the advantages of having one’s hands free--in this case free of carrying groceries as Monoprix introduces a new customized delivery service.

We see a woman wearing headphones having to endure “The Worst Song in the World.” We see the band performing the song, which is an unwelcomed invasion of the senses. So why not turn off the noise? The camera reveals her hands are tied up carrying huge grocery bags so she has to listen to the song all the way through. Clearly, having your hands free changes everything. Better avail yourself of French grocery store Monoprix’s delivery option.

Credits

Client Monoprix Agency Rosapark  Gilles Fichteberg, Jean-François Sacco, creative directors; Helene Boudin, copywriter; Thomas Laurent, TV producer; Quentin Labat, associate director; Sacha Lacroix, strategic planning manager; Alexandre Ribichesu, Sarah Herbain, strategic planning; Jeanne Neuschwander, head of digital strategies. Production Stink Traktor, director; Nico Poulsson, DP; Marine Garnier, producer; Guillaume Richard, production direction. Postproduction Firm Toby Ridgway, post producer. Editorial Yan Malcor, editor. Audio Post Schmooze Music Simon Davis, musical composition

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75960/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75960/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75960/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75960/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 15, 2019

Following an outcry from many of the movie industry's most prominent...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Friday, Feb. 15, 2019

Production house Wondros has expanded its commercial division’s new...

Friday, Feb. 15, 2019

Los Angeles-based SixTwentySix Productions has added director Jared Asher...

Thursday, Feb. 14, 2019

JOJX, an L.A.-based production company, has added director and designer...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles


Editor
Award Winning Writer-Director with International Experience
Director, Writer

Director

MySHOOT Company Profiles

Top