The Best Work You May Never See: Venables Bell + Partners, Stop AAPI Hate Turn "Invisible No More"

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Robert Goldrich
Monday, May. 29, 2023

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Independent agency Venables Bell + Partners (VB+P) has released “Invisible No More,” a thought-provoking film that sheds light on the continual rise of hate incidents against the Asian American and Pacific Islander (AAPI) communities. 

To honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May, VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities. 

It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented? 

“Our communities are once again reeling from the mass shooting in Allen, Texas, a violent act of hate  in which eight people were killed, including four Asians. It’s a reminder that two years after the COVID-19 pandemic sparked a wave of hate incidents, we’re still on edge — about the possibility of not only physical attacks but also workplace discrimination, verbal harassment, vandalism, and other forms of hate,” said Stop AAPI Hate co-founder Manjusha Kulkarni, the Executive Director of AAPI Equity Alliance. “While many AAPIs remain fearful and anxious, we also know that many feel hesitant to report or don’t know where to report hate incidents. Encouraging people to share their experiences is essential in creating effective solutions to end anti-AAPI hate  — and we are proud to partner with Venables Bell + Partners on a campaign that does just that.”

Film and TV director Zoe Neary helmed “Invisible No More” via production house Ruffian, with Jogger Studios LA serving as the visual effects house. The film documents an ordinary afternoon in a bustling city as commuters and passers-by go about their day returning home from work. But within the normality of these everyday scenes, an unsettling feeling emerges as we realize that AAPIs have been hidden amidst the backdrops this entire time. As the cast is revealed, they create a striking representation of the marginalized and unseen, finally making themselves visible and encouraging others to do the same.  

“As an Asian American, I’ve personally experienced the traumatic impact of AAPI hate,” said Che-Na Stephenson, group creative director at VB+P. “Recently, on my routine walk home, a group of people started yelling racially derogatory slurs at me. I was shocked and felt anger, fear, and sadness. It’s disheartening to realize I was targeted simply because of my Asian features.” She continued, “AAPI hate is not just an isolated incident but a deep-rooted issue that needs to be addressed. It’s a painful reminder that prejudice still exists in our society, despite our progress toward inclusivity and acceptance. Our community must speak up so that these incidents are no longer ignored. I’m grateful to VB+P for giving me and my team the opportunity and creative freedom to work on issues that impact real people’s lives.”

Credits

Client Stop AAPI Hate Ly Nguyen, director of corporate engagement; Rose Lee, director of communications; Yamuna Hopwood, communications manager Agency Venables Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Che-Na Stephenson, group creative director; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Hilary Coate, head of integrated production; Lexi Alaga, producer; Jason Bridges, audio/video post specialist; Jeff Saunders, technical director. Production Ruffian Zoe Neary, director; Robert Herman, exec producer; Sheila Eisenstein, head of production/line producer; Bryn McCashin, DP; Nicolas Lepage, art director/production designer; Colin Comeau, key painter & makeup artist; Sandy Walker, set decorator; Chieh Huang, key costumes; Caroline Cheng, costumes. Production Services Means of Production, Vancouver, B.C. Editorial Cut+Run Kamila Daurenova, editor; Eric Estevez, assistant editor; Michelle Eskin, managing partner; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. VFX & Finishing Jogger Studios Andy Brown, creative director; Jan Cilliers, Katrina Salicrup, Brendan Crockett, Flame artists; Diana Cheng, head of production/producer. (Toolbox: Flame) Color Trafik Dimitri Zola, colorist; Hugh Copeland, producer; Robert Owens, managing partner. Sound Design & Mix Walker Chris Nungary, sound designer & mixer; Danielle Soury, Stephanie Pigott, Sara Matarazzo, producers. Original Music Shimon Machida

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