The Best Work You May Never See: VMLY&R Shares "The Last Possessions" For Save the Children
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Robert Goldrich2925 views
As the Syrian crisis marks its 10th anniversary, Save the Children Global has launched its latest campaign, “The Last Possessions”.
The initiative is inspired by the last items that Syrian children carried with them as they fled their home country. These are items they took on their long journey, and often is the only item they brought with them from home.
These simple items such as a blanket, a football, or a musical instrument hold many painful yet inspiring stories. Save the Children and VMLY&R collected the stories of these possessions. Photos and stories were then collated and presented together in an art bound book.
The book is designed to illustrate what it really means to be a refugee and having to flee your home country. Each page tells a story of a different child, told through the very last thing they owned.
The campaign aims to support children and their families in Zaatari Refugee Camp through awareness and donations. Contributions will spark a positive change in the lives of Syrian children and their families in the Zaatari refugee camp.
This film shows the moving examples of “The Last Possessions.”
Client Save the Children Agency VMLY&R Debbi Vandeven, global chief creative officer; Kalpesh Patankar, chief creative officer, art director; Emad Khayyat, creative director; Ivan Milovanovic, managing director; Ivan Bormaister, Kapil Bhimekar, art directors; Kartik Rajan , Dhruv Warrior, Sambhav Khandelwal, writers; Husam Abu Salha, photographer; Shubha Bharill, Jumana Saadeh, producers.