Wednesday, September 26, 2018
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The Best Work You May Never See: World Cup Fever Breaks Out In Office Of UK Newspaper The Sun

By

Robert Goldrich
Tuesday, Jun. 26, 2018

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To promote its World Cup coverage (which includes a comprehensive online hub), U.K. newspaper The Sun shows in this campaign how deeply their crazed staff is into soccer. In this madcap commercial--from agencies Pulse Creative and The&Partnership, London--an impromptu soccer game breaks out in The Sun offices.

Andy Lambert of 76 Ltd. directed this 90-second spot.

Credits

Client The Sun Kate Bird, chief marketing officer Agency The&Partnership, Pulse Creative, London Robin Garton, executive creative director; Rob Welch, creative director; Shez Lord, Miles Stubbs, creatives; Christian Timmermans, Stuart Hudson, James Poostchi, Mark Wake, designers; Betsy Kelly, executive producer. Production 76 Ltd. Andy Lambert, director; Denise Galloway, producer; Oliver curtis, DP; Jamie Edgell, stunt coordinator. Editorial Final Cut Dan Sherwen, editor Postproduction Big Buoy, Jenna Le Noury, postproduction producer; Sydney Levy, post assistant; Mark Horrobin, colorist. VFX Big Buoy Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez, Richie White, VFX supervisors. Audio Grand Central Munzie Thind, Aaron Taffel

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76839/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76839/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76839/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76839/1280x750" frameborder="0" allowfullscreen></iframe>
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