The Best Work You May Never See: Zulu Alpha Kilo Shares Shelly's Story For Uber, MADD Canada
Back in November, Uber Canada, in partnership with MADD Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership campaign kicked off with a public service announcement delivering the message that no mom should have motherhood taken away and if you’re impaired, to request a safe ride home.
Following up on that initial PSA, now Uber wanted to personally bring the message directly to Canadians. On a cold night in Toronto, Uber Canada offered rides home to bar patrons who were greeted by Shelly. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.
“We felt this powerful message needed a powerful spokesperson. As a mom who’s been affected profoundly by drunk driving, Shelly understands the importance of providing a safe ride home,” said Zak Mroueh, CCO and founder of Zulu Alpha Kilo.
Jessica Edwards of Zulubot directed this short which tells Shelly’s story. The short is being shared on social media by Uber and MADD Canada.
Client Uber Canada/MADD Canada Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Charline Fauche-Simon, Andrea Romanelli, art directors; Angeline Parsons, Jon Taylor, writers; Jaclyn Garfinkle, Pam Portsmouth, producer; Heather Siegel, strategic planner. Production Zulubot Jessica Edwards, director; Marc Milliard, line producer; Devon Burns, DP. Post/Editing Zulubot Jay Baker, editor, compositor/online. Color RedLab Jason Zukoski, colorist. Audio Post Zulubot Dino Cuzzolino, engineer; Jolette Samuel, producer.