Friday, June 22, 2018
You are here:

Biscuit Director Matt Dilmore, W+K Capture "Shining" Moments For Academy Museum

By

Robert Goldrich
Tuesday, Mar. 6, 2018

1511 views

Log in or register now!

During the Academy Awards telecast on Sunday (3/4), this spot debuted promoting the highly anticipated Academy Museum of Motion Pictures. 

Wieden+Kennedy in Portland, Ore., created the :30 which plays off the museum’s mission to bring unparalleled experiences and insights into movies and moviemaking. Viewers are invited to stay at the newly renovated Overlook Hotel made famous by Stanley Kubrick’s 1980 film, The Shining. The commercial was created entirely through the use of original film footage from the Kubrick Estate, and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.

Matt Dilmore of Biscuit Filmworks directed the spot.

Designed by world-renowned architect Renzo Piano, the Academy Museum will be the world’s premier institution dedicated to the art and science of movies. Located on Wilshire and Fairfax in Los Angeles, and set to open in 2019, the Museum will be simultaneously immersive, experimental, educational, and entertaining.

As a bonus for observant movie fans, the 1-800 number featured in the spot is an Easter egg. Those who call will either hear a directory from the Overlook Hotel, or--for a few lucky people--a live person from the Academy giving away a variety of incredible prizes.

Credits

Client Academy of Motion Picture Arts and Sciences/Academy Museum Agency Wieden+Kennedy Portland, ore. Jason Kreher, creative director; Erik Fahrenkopf, copywriter/creative director; Max Stinson, art director/creative director; Ben Grylewicz, executive producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Nick Shandra, producer; Chris Soos, DP; Josh Locy, production designer. Editorial Joint Nick Davis, editor; Chris Girard, post producer; Leslie Carthy, post exec producer. VFX KEVIN Tim Davies, VFX supervisor; Samantha Hernandez, VFX producer. Music/Sound Extreme Music Song: “Dreamin’ Easy” Audio Post Joint Noah Woodburn, mixer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75428/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75428/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75428/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75428/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Thursday, Jun. 21, 2018

The new Cannes Social & Influencer Lions has its first Grand Prix...

Thursday, Jun. 21, 2018

From the largest studio tent poles to the smallest indie films, diversity...

Thursday, Jun. 21, 2018

Film and commercial director Ridley Scott presented the 28th Saatchi...

Thursday, Jun. 21, 2018

“We reinvent the show every year. That’s why for me it never gets old...

Recent SPW Releases

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Top