Biscuit Director Matt Dilmore, W+K Capture "Shining" Moments For Academy Museum
During the Academy Awards telecast on Sunday (3/4), this spot debuted promoting the highly anticipated Academy Museum of Motion Pictures.
Wieden+Kennedy in Portland, Ore., created the :30 which plays off the museum’s mission to bring unparalleled experiences and insights into movies and moviemaking. Viewers are invited to stay at the newly renovated Overlook Hotel made famous by Stanley Kubrick’s 1980 film, The Shining. The commercial was created entirely through the use of original film footage from the Kubrick Estate, and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.
Matt Dilmore of Biscuit Filmworks directed the spot.
Designed by world-renowned architect Renzo Piano, the Academy Museum will be the world’s premier institution dedicated to the art and science of movies. Located on Wilshire and Fairfax in Los Angeles, and set to open in 2019, the Museum will be simultaneously immersive, experimental, educational, and entertaining.
As a bonus for observant movie fans, the 1-800 number featured in the spot is an Easter egg. Those who call will either hear a directory from the Overlook Hotel, or--for a few lucky people--a live person from the Academy giving away a variety of incredible prizes.
Client Academy of Motion Picture Arts and Sciences/Academy Museum Agency Wieden+Kennedy Portland, ore. Jason Kreher, creative director; Erik Fahrenkopf, copywriter/creative director; Max Stinson, art director/creative director; Ben Grylewicz, executive producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Nick Shandra, producer; Chris Soos, DP; Josh Locy, production designer. Editorial Joint Nick Davis, editor; Chris Girard, post producer; Leslie Carthy, post exec producer. VFX KEVIN Tim Davies, VFX supervisor; Samantha Hernandez, VFX producer. Music/Sound Extreme Music Song: “Dreamin’ Easy” Audio Post Joint Noah Woodburn, mixer.