Boston Pizza, john st. Turn to Cryogenics To Preserve The Pizzaburger

By

Robert Goldrich
Monday, Dec. 21, 2020

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Your love for Boston Pizza classics may run deep, but does it run deep frozen? The Pizzaburger, Twist Bread, Bacon Double Cheeseburger Pizza and crew may only be here for a limited time, but classics never die if you preserve them in minus-238 degree temperatures forever.

That’s right, with Boston Pizza’s Cryogenic storage program you can have your classics stored indefinitely.  

Maybe. 

BP is still working out the kinks. But, while scientists point at things on whiteboards and play with test tubes and stuff, stay tuned for updates on Boston Pizza’s social channels to track the progress.  

In the meantime maybe just order your favorite BP Classic item while you still can. 

“It’s the limited time offer that never ends,” said Cam Boyd, creative director at john st., the agency that helped Boston Pizza create the “BP Cryogenics” promotion. 

This “BP Cryogenics” spot deployed stock footage.

Credits

Client Boston Pizza Agency john st., Toronto Cher Campbell, executive creative director; Cam Boyd, creative director; Marly Dichter, Maddie Rosenberg, copywriters; Shirley Xu Wang, art director; Brittani Wilcox, executive producer; Jennifer Lankry, Nick Corroon, producers; Megan Towers, chief strategy officer; Daavi Wong Wolson, strategist. Production REDLAB Cynthia Verona, exec producer; Valerie Moss, producer; Jeff Poremba, editor. Audio Vapor Music Karen Goora, voice director; Levi Considine, sound designer; Art Mullin, audio engineer; Alyssa Sinclair, producer.

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