Bryan Buckley Directs Roger Federer, Anne Hathaway For Switzerland Tourism


Robert Goldrich
Tuesday, Aug. 2, 2022


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Roger Federer and Anne Hathaway are in a screening room to see their commercial for Switzerland Tourism only to discover that they can barely see themselves in it. That's because the true star of the spot is the beauty of Switzerland itself; hence the ad's title: "No One Upstages the Grand Tour of Switzerland."

Hathaway and Federer are a bit miffed that their stars have been eclipsed. Adding insult to injury is Federer informing her that a certain major actress named Meryl passed on the spot, making Hathaway the second choice.

The tongue-in-cheek comedy spot--which at the same time showcaes the grandeur of Switzerland--was directed by Bryan Bucklery via Stories AG, Zurich, for agency Wirz BBDO, Zurich. 

Music/sound design/audio post house was Beacon Street Studios.


Client Switzerland Tourism Agency Wirz BBDO, Zurich, Switzerland. Livio Dainese, Alain Eicher, Johannes Raggio, Luigi Vitiello, Artur Faria, Jannic Mascello;  Bjorn Bippus, Adrian Busse, creative team; Erasmo Palomba, producer; Kathrin Jesse, Julia Ewers, strategy; Cosima Lang, Laura Saner, storyline. Production Stories AG, Zurich Bryan Buckley, director; Gary Shaw, DP; Yves Bollg, Matt Buels, exec producers; Anna Fueter, Matthew Lefebvre, producers. Florian Nussbaumer, Hannah Stone, line producers; Editorial Cabin Editing Co. Chan Hatcher, editor; Michelle Dorsch, producer.. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, music; Lindsey Lerman, producer; Rommel Molina, sound design. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, executive mix producer. 

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