BSSP, Farm League Bring "More Than A Color" To Blue Shield
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Robert Goldrich2741 views
Agency BSSP created Blue Shield of California’s “More Than A Color” campaign, which includes this centerpiece black-and-white :60 showing us the positive meaning of “Blue.” Identified as “Blue” are progressive actions and developments brought about by people in response to--and often in the face of--adversity and negative circumstances. The emerging good includes inclusiveness, tolerance, building of communities, and health-promoting behavior.
Britton Caillouette of Farm League directed this spot as well as BTS short films which tell individual stories.
Client Blue Shield of California Agency BSSP, Sausalito, Calif. Matthew Curry, chief creative officer; Sinan Dagli, creative director; Justin Hargraves, Ralf De Hower, Chris Cavalier, associate creative directors; Erin Ridgeway, sr. copywriter; Alex Anderson, sr. art director; Vince Genovese, executive director integrated production; Grace Lazarus, integrated producer. Production Farm League Britton Caillouette, director; Tim Lynch, exec producer; Jeff Tanner, producer. Postproduction Cleaver Nico Litonjua, editor, director of content; Fearghal O’Dea, post producer. Music South Music Ignacio Zas, Britt Fredensburg, producers; Robin Holden, Jon Darling, Dan Pritikin, composers.