Chelsea's Nadav Kander Directs "Story Of Me" For Pier 1, Droga5
Droga5 NY created a new brand platform--”This Is Me”--for Pier 1, which includes this spot directed by Nadav Kander of Chelsea Pictures. Titled “Story of Me,” the commercial puts the customer front and center as the individual who makes home a special place. It’s not four walls and an address that makes a home--but the people in it whose stuff tells a story unique to them.
The campaign puts Pier 1 in a new light overall--a store that doesn’t tell consumers the one way to decorate their home but one that gives them everything they need to make a home that truly reflects who they are. It’s about embracing what their customers know and love because for them “decorating never ends” and they are always are looking to define their “little slice of earth.”
Client Pier 1 Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Kevin Brady, executive creative director; Emmie Nostitz, Donnell Johnson, creative directors; Alyssa Georg, Eloena Knox, Adrian Chan, associate creative directors; Matthew McCoy, director of content. Production Chelsea Pictures Nadav Kander, director/DP; Lisa Mehling, exec producer; Jeremy Barrett, producer. Editorial Final Cut Rick Russell, Miky Wolf, editors; Sarah Roebuck, exec producer. Music Keith Kennif, composer. Audio Sonic Union Steve Rosen, mixer.