Chevy, Commonwealth//McCann, Director Jaci Judelson Play Ball, Celebrate MLB's Opening Day

By

Robert Goldrich
Wednesday, Mar. 31, 2021

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Tomorrow is Major League Baseball’s Opening Day. The first time all 30 teams play on the same Opening Day. This Chevy spot reflects the optimism of “Opening Day in America,” deploying James Earl Jones’ speech from the movie Field of Dreams. 

The narrative accompanies a collage of historical moments, sandlot heroes and the quiet moments parents share with their kids on baseball fields.  

Jaci Judelson of production house Rakish directed for agency Commonwealth//McCann.

Credits

Client Chevy Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Rob Van, sr. producer. Production Company Rakish Jaci Judelson, director; Preston Garrett, Brad Johns, exec producers. Editorial Rock Paper Scissors Haines Hall, editor; Dre Krichevsky, head of production; Kevin Gottlieb, producer.

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