Friday, April 20, 2018
You are here:

Clay Weiner Directs Will Ferrell At Family Dinner Table For Common Sense, GS&P

By

Robert Goldrich
Friday, Oct. 20, 2017

5354 views

Log in or register now!

Clay Weiner of Biscuit Filmworks directed this package of spots which take us to the family dinner table where the father, played by comedian Will Ferrell, is oblivious to everything except his smartphone. Overdosing on social media, he’s of no use during what should be quality family time.

In this ad titled “Cat Filter” we see kids seemingly in mourning, talking about how they miss their dad. The wife is also sad. But we find out that poppa is alive and well. It’s just that his presence is missed as he’s playing with a filter that makes him look like a cat on his mobile device.

Creative for the “Device Free Dinner” campaign for client Common Sense Media came out of Goodby Silverstein & Partners.

“We know that kids who have dinners at the table without devices get better grades, have healthier eating habits and are more socialized than kids who have devices at the table,” said Margaret Johnson, partner and CCO, GS&P. “So we enlisted some celebrity help to show the importance of having device-free dinners.”

Credits

Client Common Sense Media Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Hanna Wittmark, art director; Kate Baynham, copywriter; Tod Puckett, director of production; Olivia Baker, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Lisa Stockdale, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Doug Chamberlain, DP; Jeff Higinbotham, production designer. Editorial Arcade Edit Sean LaGrange, editor; Tessa Malsam, assistant editor; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Adam Parker, producer. Online/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel, lead Flame artist; Brandon Harden, Flame assistant; Emily Avoujageli, sr. producer. Color Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Mix Lime Studios Joel Waters, Mixer; Stephen Fredericks, assistant mixer; Susie Boyajan, exec producer. Music Butter Max Schad (BMI), composer; Annick Mayer, exec producer. Butter Cuts (BMI), publisher/label.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73705/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73705/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73705/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73705/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 19, 2018

New York's "Fearless Girl" statue that has become a global symbol of...

Thursday, Apr. 19, 2018

Cameron Bailey has been named to the newly created position of artistic...

Thursday, Apr. 19, 2018

The Peabody Awards Board of Jurors revealed nine Entertainment winners,...

Thursday, Apr. 19, 2018

Seven years after being banned by the Cannes Film Festival for jokingly...

Thursday, Apr. 19, 2018

If you turn down the noise, you can hear yourself think and perhaps even...

Thursday, Apr. 19, 2018

Director Niall O’Brien has joined Furlined for U.S. commercial...

Recent SPW Releases

Thursday, Apr. 19, 2018

Leading post-production companies Volt Studios and Nice Shoes have moved...

Thursday, Apr. 19, 2018

GPL Technologies, a leading technologies solutions provider to the media...

Wednesday, Apr. 18, 2018

On Saturday, April 21, the Hollywood Section of SMPTE ® , the organization...

Wednesday, Apr. 18, 2018

Advertising production veteran David Verhoef has joined production and...

Wednesday, Apr. 18, 2018

Agus Gonzalez-Lancharro, Owner and Creative Director of the original music...

Monday, Apr. 16, 2018

New York Festivals International Advertising Awards® announced this year’s...

Top