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Coca-Cola Polar Bears Return In "Christmas Rules"

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Robert Goldrich
Monday, Dec. 3, 2018

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In their 25th anniversary celebration, the iconic Polar Bears are back in Coca-Cola’s latest Christmas campaign. Classic holiday situations inspire the new campaign called “Christmas Rules” from agency DAVID São Paulo, with animation by LOBO/Vetor Zero, São Paulo.

This short film reminds us that everyone has a special role at the Christmas table, even if away from home. 

 

Credits

Client Coca-Cola Brazil Agency DAVID São Paulo Rafael Donato, creative VP; Edgard Gianesi, creative director; Lucas Silva, Lucas Vigliar, Fernanda Machado, copywriters; Fabio Natan, Thiago Ferreira, Christiano Vellutini, art directors; Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola, producers. Production LOBO/Vetor Zero, São Paulo Alton, director; Alberto Lopes, Sergio Salles, exec producers; Eduardo Silva, Ricardo Vaz, producers; Binho, Alceu, coordinators; Libero, storyboards; Christo Silveira, storyboard/concepts; Katan Walker, concepts; Tiago Hoisel, animatic; Guto Sposito, Marcel Fukuwara, modeling bears; Felipe Bassi, Victor Hugo Souza, Adam Pierre, Smirkoff, Leo Rezende, modeling props; Leo Cadaval, animation coordinator; Marchinho, animation supervisor; Leandro Pena, compositor; Broki, motion; Jonathan Edward, Eder Cardoso, Daniel Bahia, Stephanie Kajimoto, Jonanthan Bento, Vitor Poli, Jerome Saravas and Ze Alexandre Rigg: Flavio Castello, Felipe Gimenes, Lucas Magalhães, 3D animation (Toolbox: Maya, Yeti, phoenix FD, Houdini, Unity, Nuke) Sound Production Jamute, audio; James Pinto, Leck Gomes, producers.

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