CP+B, Director JJ Adler, Captain Obvious Find "Romance" In The Bathroom For Hotels.com


Robert Goldrich
Tuesday, Apr. 23, 2019


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It is inescapable every time you open your social feed. The secret envy after seeing your friends post their amazing vacation pics. The side-eye feeling when you know they’re just out for likes, but you double-tap it anyway. For the first time, Hotels.com is giving this ubiquitous but unspoken behavior a name and calling it what it is--the “hate-like.” In a new campaign, “Be there. Do that. Get Rewarded.,” launching next week in the U.S. and U.K., Hotels.com pokes fun at this universal truth and offers people a solution to their travel envy.

The “Be there. Do that. Get Rewarded” TV spots include “Romance” in which a woman soaking in a bathtub looks longingly at a couple’s romantic getaway pic on her cellphone--the camera then revealing that her significant other, her romantic interest, is nearby sitting on the toilet. Then another player enters the bathroom--Captain Obvious who comes to the rescue, pointing out the painfully obvious reasons why they hate-like their friends’ vacation posts and reminding them that Hotels.com can help them book brag-worthy trips of their own. 

JJ Adler of m ss ng p eces directed “Romance” as well as other spots in this campaign from agency Crispin Porter+Bogusky (CP+B).


Client Hotels.com Agency CP+B Alex Bogusky, chief creative engineer; Johan Eghammer, executive creative director; Quinn Katherman, creative director; Ryan Contillo, Donny Brunner, Mike Motch, Austin Mankey, associate creative directors; David Carr, Dana Buckhorn, copywriters; Martins Miller, Steph Langan, art directors; Adam Skalecki, co-lead of design; Karin Schwartz, designer; Corey Blade, sr. studio designer; Bryan Sweeney, director of integrated production; Sloan Schroeder, group executive producer; Dan Corken, group executive interactive producer; Mimi McCormick, interactive producer; Lisa Lee, group executive art producer; Rosie Ollero, sr. art producer; Antoinette Rodriguez, art producer; Daniel Arnone, assistant producer; Jeffery Garland, content creator/DP; Kelly Mertesdorf, strategy director; Katie Sherman, sr. strategist. Production m ss ng p eces JJ Adler, director; Damien Acevedo, cinematographer; Ari Kuschnir, managing partner/founder; Kate Oppenheim, Brian Latt, managing partners; Dave Saltzman, exec producer/partner; Edward Grann, exec producer; Rebecca Davis, head of production; Greg Jones, producer. Finishing/Color MPC Ricky Gausis, colorist; Claus Hansen, Flame artist; Robert Owens, managing director; Karena Ajamian, producer. Editorial Cosmo Street Lawrence Young, editor; Kacie Gomez, producer; Marie Mangahas, head of production. Audio Post Lime Susie Boyajan, exec producer; Matt Miller, mixer. 

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