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Craig Gillespie Directs Infiniti Onto German Race Track For CP+B

By

Robert Goldrich
Friday, Jul. 13, 2018

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Many people see German automobiles as the gold standard for luxury performance. And for years we have all seen the advertising trope of powerful, German sedans roaring around a high-performance track. What people don’t think about is an SUV with the performance and technology of a luxury car as well as the features and benefits that families rely on. But Infiniti’s family of SUVs and crossovers defy tradition. To prove it, agency CP+B brought these American models with Japanese heritage to Germany’s exclusive Bilster Berg race track, the ultimate, luxury car proving ground.

MJZ’s Craig Gillespie (who directed the Oscar-nominated I, Tonya) helmed the campaign, including this centerpiece :90 titled "Konrad's World" in which the fictional German racer “Konrad Gunther” finds it a bit disconcerting to see anything but a high-performance German car on his beloved track.

JSM Music scored the spot, with chief creative officer Joel Simon and Seamus Kilmartin serving as co-composers. 

Sound designer/post mixer was Matt Miller of Lime Studios.

Credits

Client Infiniti Motor Company Ltd. Agency CP+B Linus Karlsson, global chief creative officer; Adam Chasnow, VP/executive creative director; Mark St. Amant, Jason Pierce, creative directors; Donny Brunner, associate creative director/art director; Ryan Contillo, associate creative director/copywriter; Sloan Schroeder, VP/director of content production; Jamie Slade, sr. integrated producer; Jennifer Hruska, VP/co-head of strategy; Albert Opraseuth, sr. strategist. Production MJZ Craig Gillespie, director; David Zander, president; Emma Wilcockson, exec producer; Ed Callaghan, producer; Jake Weimer, production manager; Stuart Graham, DP. Production Services Tony Petersen Film GmbH, Berlin Rocco Kopecny, producer. Editorial Cut+Run, LA Jay Nelson, editor; Eli Beck-Gifford, assistant editor; Amburr Farls, exec producer; Jared Thomas, producer. Telecine MPC LA Ricky Gausis, colorist; Rebecca Boorsma, telecine sr. producer. VFX MPC LA Robert Owens, managing director; Colin Clarry, head of production; Elexis Stearn, exec producer; Karena Ajamian, finishing exec producer; Bomyeee Hwang, sr. VFX producer; Claus Hansen, creative director/2D supervisor; Stephane Allender, on-set VFX supervisor; Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena, compositors; Julian Fitzpatrick, CG lead; Michael Reed, Matt Maude, CG generalists; Abhinav Sharda, clean up/roto line producer; Siju Murugan, clean up/roto support supervisor; Sivakumar R, Silambarasan R P, 2D clean up artists. Music JSM Music, NY Joel Simon, co-composer, chief creative officer; Seamus Kilmartin, co-composer; Jeff Fiorello, exec producer; Norm Felker, producer. Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mix engineer; Lisa Mermelstein, mix engineer assistant; Susie Boyajan, exec producer.

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