Saturday, August 17, 2019
You are here:

Craig Gillespie Directs Infiniti Onto German Race Track For CP+B

By

Robert Goldrich
Friday, Jul. 13, 2018

6137 views

Log in or register now!

Many people see German automobiles as the gold standard for luxury performance. And for years we have all seen the advertising trope of powerful, German sedans roaring around a high-performance track. What people don’t think about is an SUV with the performance and technology of a luxury car as well as the features and benefits that families rely on. But Infiniti’s family of SUVs and crossovers defy tradition. To prove it, agency CP+B brought these American models with Japanese heritage to Germany’s exclusive Bilster Berg race track, the ultimate, luxury car proving ground.

MJZ’s Craig Gillespie (who directed the Oscar-nominated I, Tonya) helmed the campaign, including this centerpiece :90 titled "Konrad's World" in which the fictional German racer “Konrad Gunther” finds it a bit disconcerting to see anything but a high-performance German car on his beloved track.

JSM Music scored the spot, with chief creative officer Joel Simon and Seamus Kilmartin serving as co-composers. 

Sound designer/post mixer was Matt Miller of Lime Studios.

Credits

Client Infiniti Motor Company Ltd. Agency CP+B Linus Karlsson, global chief creative officer; Adam Chasnow, VP/executive creative director; Mark St. Amant, Jason Pierce, creative directors; Donny Brunner, associate creative director/art director; Ryan Contillo, associate creative director/copywriter; Sloan Schroeder, VP/director of content production; Jamie Slade, sr. integrated producer; Jennifer Hruska, VP/co-head of strategy; Albert Opraseuth, sr. strategist. Production MJZ Craig Gillespie, director; David Zander, president; Emma Wilcockson, exec producer; Ed Callaghan, producer; Jake Weimer, production manager; Stuart Graham, DP. Production Services Tony Petersen Film GmbH, Berlin Rocco Kopecny, producer. Editorial Cut+Run, LA Jay Nelson, editor; Eli Beck-Gifford, assistant editor; Amburr Farls, exec producer; Jared Thomas, producer. Telecine MPC LA Ricky Gausis, colorist; Rebecca Boorsma, telecine sr. producer. VFX MPC LA Robert Owens, managing director; Colin Clarry, head of production; Elexis Stearn, exec producer; Karena Ajamian, finishing exec producer; Bomyeee Hwang, sr. VFX producer; Claus Hansen, creative director/2D supervisor; Stephane Allender, on-set VFX supervisor; Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena, compositors; Julian Fitzpatrick, CG lead; Michael Reed, Matt Maude, CG generalists; Abhinav Sharda, clean up/roto line producer; Siju Murugan, clean up/roto support supervisor; Sivakumar R, Silambarasan R P, 2D clean up artists. Music JSM Music, NY Joel Simon, co-composer, chief creative officer; Seamus Kilmartin, co-composer; Jeff Fiorello, exec producer; Norm Felker, producer. Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mix engineer; Lisa Mermelstein, mix engineer assistant; Susie Boyajan, exec producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77020/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77020/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77020/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77020/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Aug. 17, 2019

Richard Williams, a Canadian-British animator whose work on the bouncing...

Friday, Aug. 16, 2019

Actor Peter Fonda, the son of a Hollywood legend who became a movie star...

Friday, Aug. 16, 2019

Robin Thede knew plenty of talented African-American female comedians, but...

Friday, Aug. 16, 2019

Film director/still photographer Dewey Nicks has joined CoMPANY Films --...

Friday, Aug. 16, 2019

Costume designer Bic Owen has come aboard the roster of ICM Commercial...

Thursday, Aug. 15, 2019

The Visual Effects Society will induct three luminaries into the VES Hall...

Recent SPW Releases

Wednesday, Aug. 14, 2019

To coincide with the fall Awards Season, the SHOOT® 2019/2020 10th Annual...

Friday, Aug. 16, 2019

The 3D Design + Motion Tour , an unprecedented global learning event, will...

Thursday, Aug. 15, 2019

Killer Tracks , a Universal Publishing Production Music company, has...

Wednesday, Aug. 14, 2019

The American Society of Cinematographers (ASC) is now accepting entries...

Wednesday, Aug. 14, 2019

Nina Saxon, one of the entertainment industry's leading designers...

Wednesday, Aug. 14, 2019

Fourteen producers representing eleven projects in TV, film, and...

MySHOOT Profiles


Cinematographer

Director
David Orr
Director
Award Winning Writer-Director with International Experience
Director, Writer

MySHOOT Company Profiles

Top