Crispin Porter Bogusky, Director Matt Lenski Engage In "Risky Business" For Domino's

By

Robert Goldrich
Friday, Feb. 7, 2020

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Remember that iconic dancing scene from the 1983 feature film Risky Business where the main character Joel slides across the floor in his underwear and dances his you-know-what off? 

Well fast forward to today and Domino’s has a new take on the scene that gives it a pizza-centric twist in order to show off its latest ordering innovation--Domino’s Tracker’s new GPS delivery alerts.

The new commercial features “Hamilton” actor and Dancing With The Stars winner, Jordan Fisher, in the lead role. After some very familiar hallway sliding and coffee table dancing, Jordan receives a Domino’s pizza delivery from Curtis Armstrong, who played Joel’s best friend, Myles Dalby, in the original film. And most importantly, thanks to a GPS delivery alert which shows the location of an order in real time on an interactive map, Jordan isn’t caught with his pants down when Curtis rings the doorbell.

Matt Lenski of production house Arts & Sciences directed the Domino’s spot for agency Crispin Porter Bogusky.

The spot was meticulously crafted to pay homage to the 1980s’ movie by matching the original color grade, film grain and memorable music. Additionally, and after a lengthy search, a house was found with a near perfect staircase for the iconic scene. The full scene will live as an online video while condensed versions are running as national TV ads and as online shorts.

Credits

Client Domino’s Agency Crispin Porter Bogusky Tom Adams, executive creative director; Kelly McCormick, D’Arcy O’Neill, creative directors; Dylan Cimo, Jake Roberts, associate creative directors; Adam Skalecki, design director; Taryn Kealani, sr. designer; Dan Corken, head of production; Rachel Noonan, sr. producer; Courtney Loveman, co-head of strategy; Kelly Thompson, strategist. Production Arts & Sciences, L.A. Matt Lenski, director; Toby Irwin, DP; Marc Marrie, managing partner/exec producer; Mal Ward, exec producer; Kristin Porter, producer. Telecine Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. color producer. Editorial Wild Manor James Bedford, editor; Lennon Barnica, exec producer; Kate Swenson, producer. Mix/Sound Design Lime Studios, Santa Monica Matt Miller, engineer & sound designer; Susie Boyajan, exec producer; Kayla Mashburn, producer. Postproduction/VFX Artjail Studios Emily Bloom, VFX supervisor/lead Flame; Steve Mottershead, owner; John Skeffingon, managing director/exec producer; Michael Brown, producer.

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