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Darren Aronofsky, All City, Sierra Club "Hold These Truths" To Promote Peoples Climate March


Robert Goldrich
Monday, Apr. 17, 2017


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Sierra Club has released a video promoting the Peoples Climate March on April 29 in Washington, D.C. and 85 sister cities across the globe. The video weaves together excerpts and themes from historic documents, speeches, and iconic American moments to convey the message that the guarantee of justice for all and the protection of every person in the United States are fundamental values promised at the founding of the country that must be vigilantly pursued and protected. 

Created to raise awareness about the march and spark participation, the short film features narration by Academy Award-nominated and Golden Globe-winning actress Chloe Sevigny and Joseph Gordon-Levitt with music by Unsub Records’ latest signee, CYN. Oscar-nominated director (Black Swan) Darren Aronofsky, a board member for the Sierra Club Foundation, serves as executive producer and director. The project is a collaboration between Chromista (a commercial production house co-founded by Aronofsky), creative agency All City and Sierra Club.

“The climate crisis is the greatest threat to our country,” said Aronofsky. “It is our patriotic duty to fight for it and this video is a reminder that protecting the land and the people have always been the right thing to do. Our voices must be heard. We must march to protect the future of our country, and our planet on April 29.”

Titled We Hold These Truths, the short film features both breathtaking and heartbreaking imagery set to a script with excerpts from The Declaration of Independence, The Constitution, The Gettysburg Address, God Bless America, the Statue of Liberty Inscription, and The Oath of Office of the President of the United States.

The Peoples Climate March is on April 29, President Trump’s 100th day in office, in Washington DC and 85 sister cities. Click here to find a rally near you and RSVP.


Client Sierra Club/Peoples Climate March Agency All City Tony Sella, president/chief creative officer; Jan Livingston, executive creative director/writer; Walter May, art director; Elisha Greenwell, strategist. Production Chromista Darren Aronofsky, director/executive producer; Sandy Haddad, Ted Robbins, exec producers. Editorial Beast NY Dan Maloney, editor; Mackenzie Mauro, assistant editor. Color Company 3 Bryan Smaller, artist; Scott Bravo, conform; Liz Regan, producer. Music Original Song: “Because It’s Ours” by the artist CYN. Svend “The Dane” Lerche, producer. CYN, Svend “The Dane” Lerce, Carsten Lindberg, writers. Audio duotone audio post Juan Aboites, mixer; Greg Tiefenberun, exec producer.

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