DAVID Buenos Aires, Director Javier Lourenco Show The Price Of ATM Receipts For HSBC Argentina

By

Robert Goldrich
Friday, Mar. 18, 2022

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HSBC Argentina has developed a plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050. That is why agency DAVID Buenos Aires launched a campaign to raise awareness on the unnecessary use of natural resources each time a bank receipt is printed in an ATM 

73 million receipts are printed monthly in Argentina and most of them are discarded automatically without taking into account the time that it takes for the planet to generate the resources that are used to print them.  

That is why for the new HSBC sustainability campaign “Let´s make the planet not pay the cost,” DAVID Buenos Aires highlighted the unnecessary use of resources through this animated spot directed by Javier Lourenco from BITT Animation.  

In a joint statement, DAVID Buenos Aires ECDs Nicolás Vara and Ignacio Flotta shared, “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change counts, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us.”

Credits

Client HSBC Argentina Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Florra, executive creative directors; Matias Paglieri, Gaston Duran, creative directors; Sabrina Henry, Agustin Aiassa, copywriters; Luiz Felipe Jaeger, Julian Tedesco, art directors; Jimena Oliva, head of production; Agustina Perez Ponce, producer; Manolo Jofre, head of strategy; Florencia Herrero, strategy director; Clara Noussan, strategist. Production Company BITT Javier Lourenco, director; Cristian Morales, VFX supervisor; Alvaro Ortega Bianchi, art direction; Federico Gomez Valdez, 3D lead; Guadalupe Tellado, exec producer; Mariela Fabregas, Pilar Ramirez, heads of production; Mailen Gayoso, coordination. Animation 2D Mutante TV  3D & Compositing BITT Sound FX Bamba Music Music Leo Sujatovich

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