David Leitch Directs Short For Ghost Recon: Breakpoint, Argonaut


Robert Goldrich
Friday, Sep. 27, 2019


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Feature filmmaker David Leitch (Deadpool 2, Fast & Furious Presents: Hobbs & Shaw) has directed his first major ad assignment, this mini-film for Ubisoft’s new Ghost Recon: Breakpoint game (available Oct. 4) out of San Francisco ad agency Argonaut.
Titled "Warring with Weezy," the trailer tells a story through characters both in and outside of the game. On the latter score, featured is Grammy Award-winning artist Lil’ Wayne. The campaign focuses not only on the amazing gameplay itself, but the true enjoyment it brings to the gaming experience. 

“More than anything, the key point of all action is to tell a story, and in this spot we’re telling a story with these characters in the world of the game and also the characters in their worlds at home,” said Leitch. “We wanted to make sure we have these distinct characters that jump off the page and that the action defines them in a real particular way. We have this fun juxtaposition with the different characters and their voices too, which is a great conceit.”

This is the first work that Ubisoft and Argonaut have teamed on together. Minted Content, which produced the piece, handles Leitch for spots and branded content.

Eight VFX served as visual effects studio with Barking Owl handling music and sound design.


Client Ubisoft/Tom Clancy’s Ghost Recon Breakpoint Agency Argonaut, San Francisco Hunter Hindman, chief creative officer/founder; Alan Stout, Brian Olsen, co-heads of strategy; Jeremy Arth, executive producer; Matt Kelsen, Ali Esterly, creative directors. Production Minted Content, Santa Monica, Calif. David Leitch, director; Lance O’Connor, managing director/founder; John McGarty, exec producer; Edina Sallay, head of production; Jonathan Sela, DP. Production Services Circle Productions, Vancouver Tom Murray, exec producer; Blake Bowell, bidding producer. Editorial 1606 Studio Brian Lagerhausen, editor; Cameron Maidenberg, assistant editor; Vickie Sornsilp, head of production; Jon Ettinger, exec producer. Music/Sound Barking Owl, West Los Angeles Morgan Johnson, sound design; Houston Fry, music editing (of licensed work from Lil Wayne and libraries); Kelly Bayett, creative director. Audio Post Barking Owl, West L.A. Matt Keith, mixer.  Visual Effects/Animation Eight VFX, Santa Monica, Calif. Shira Boardman, Baptiste Andrieux, exec producers; Ryan Dahlman, producer; Aryel Melek-Shalom, VFX supervisor; Joe Chiao, Flame lead (Toolbox: Maya, Houdini, Nuke, Flame)

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