Monday, December 11, 2017
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David Shane Deals Comedy Hand In Spectrum's "Poker" For Something Different


Robert Goldrich
Friday, Jun. 2, 2017


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This comedy commercial for cable provider Spectrum features four evil pals--Death, a Werewolf, a Mummy and a Mad Scientist--enjoying poker night over a baseball game at Demon’s house. We observe the monsters’ easy camaraderie until Werewolf asks Demon to pause the game so he can go outside.  Unfortunately something unthinkably evil ensues—Demon’s DirecTV NOW can’t pause TV, like Spectrum can—and someone will have to pay.

Directed by O Positive’s David Shane for agency Something Different, “Poker” is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.


Client Charter Communications/Spectrum Agency Something Different Tommy Henvey, chief creative; Patti McConnell, managing partner/executive producer; Richard Ryan, group creative director; Garrett Crabb, sr. producer; Christine Dodd, marketing director; Jamie Eisman, production coordinator. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Marc Laliberte-Else, DP; Dan Ouellete, production designer. Editorial Crew Cuts Jake Jacobsen, partner/editor; Jake Trill, assistant editor; Sara Arnold, producer; Stephanie Norris, post EFX producer. Music JSM Music Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Joel Simon, Seamus Kilmartin, composers.

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