David&Goliath, MJZ Director Henry Hobson Place Us In A "Front Row" Seat For Kia
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Robert Goldrich3909 views
The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV; it’s also billed as being the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency.
“To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Goliath. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.”
The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic.
This spot in the campaign, titled “Front Row,” centers on a woman who takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky.
This and a second anthem spot will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC.
In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Client Kia Motors Agency David&Goliath David Angelo, founder & creative chairman; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, John O’Hea, group creative directors/art directors; Steve Clarke, group creative director/copywriter; Chris Mead, associate creative director/copywriter; Kris Wong, Ben Sweitzer, associate creative directors/art directors; Paul Albanese, managing director, broadcast production; Rob Sondik, sr. producer; Peter Bassett, managing director, integrated production & technology; Justine Kleeman, executive digital producer; Genevieve Shah, digital producer; Jessica Sosa, associate digital producer; Laura Forman, chief strategy officer; Jasmine Spraglin, sr. strategist; Beka Tesfaye, jr. strategist. Production MJZ Henry Hobson, director; David Zander, president/exec producer; Kate Leahy, exec producer; Laurie Boccaccio, line producer; Alwin Kuchler, DP; Liz Tan, 1st AD; Chris Gorak, production designer; Daniel Orlandi, costume designer. Editorial Spinach Adam Bright, editor; HJ Chong, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer. VFX Method Michelle Machado, exec producer; Pip Malone, producer; Ben Walsh, VFX supervisor/executive creative director; Laura Duncan, coordinator; Pouyan Navid, CG supervisor; Ian Holland, lead Flame artist. Color Company 3 Music/Sound Design Barking Owl; Audio Post Eleven