DDB Chicago, Director Mike Warzin, Legacy Effects Chill With Coors Light's "Holiday Beerman"


Robert Goldrich
Wednesday, Dec. 9, 2020


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Coors Light and DDB Chicago are creating a new holiday tradition for adults--stick some Coors Light in a pile of snow, give it a face and you’re got got a Beerman who keeps your brew cold. The Beerman will bring holiday cheer with cold brew and ‘80s’ rock classics.

In this “Holiday Beerman” spot, we see the character come to life after the humans have gone to bed. The Beerman cracks open a can of Coors Light and puts on a show that transforms Boston’s classic bar anthem “More Than a Feeling” into a hot Xmas song. DDB Chicago worked closely with Legacy Effects, the practical effects developers behind The Mandalorian’s Baby Yoda and Groot from Guardians of the Galaxy, to develop The Beerman for this commercial, which was directed by Mike Warzen of production house Arts & Sciences. 

“This year we need some pure holiday joy more than ever. What could be more joyful than a snowman finding his groove with the help of 80’s rock icons Boston?” asked DDB Chicago executive creative director Colin Selikow. “In some ways, The Beerman represents us all. A little shabby from a hard year, and just wants to let loose this holiday season.”

In addition to the spot, Coors Light will use Beerman ornaments, a custom Snapchat lens and build-your-own Beerman kits to bring The Beerman into homes across America and inspire adults to find some chill this holiday season.

An extension of Coors Light’s “Made to Chill” campaign, the holiday “Beerman” campaign runs until the end of December on national broadcast, cable, social and digital.



Client Molson Coors--Coors Light Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; Britt Nolan, chief creative officer, North America; Colin Selikow, executive creative director; Alan Shen, Chris Walker, creative directors; Sandra Jurado, associate creative director; Alec Stern, director of music; Amy Finn-Welch, sr. copywriter; Diane Jackson, chief production officer; Matt Blitz, SVP, executive producer; Adam Battista, sr. producer. Production Arts & Sciences Mike Warzin, director; Mal Ward, exec producer; Kristin Porter, producer; Sean Porter, DP. Editorial Work Editorial Neil Smith, editor; Marlo Baird, exec producer; Josh Sasson, assistant editor; Brian Scharwath, producer. VFX Parliament Character Development Legacy Effects. Color a52 Daniel De Vue, colorist; Corey Martinez, Dylan Bursick, color assist, Jenny Peterson, producer; Thatcher Peterson, exec producer. Music “More Than a Feeling,” Boston. Music Walker Sara Matarazzo, Stehanie Pigott, exec producers; Danielle Soury, producer.

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