DDB Chicago, Director Ulf Johansson Enlist "Philosophical Chickens" For TWIX Cookie Dough


Robert Goldrich
Tuesday, Feb. 28, 2023


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DDB Chicago turned chicken to introduce TWIX Cookie Dough candy bars--namely a pair of vocal chickens who contemplate a twist on an age-old question. But instead of which came first, the chicken or the egg, the query this time around is which came first, the cookie or the cookie dough? 

Titled “Philosophical Chickens,” this spot was directed by Ulf Johansson via Smith and Jones Films.


Client Mars Wrigley/TWIX Agency DDB Chicago Ari Weiss, global chief creative officer; Rodrigo Jatene, chief creative officer, Chicago; Colin Selikow, executive creative director; Patrick Almaguer, Mihail Aleksandrov, creative directors; Matt Blitz, head of production; Annie Larimer, executive producer; Nicole Schiavo, associate producer; Josh Drueck, global strategy director. Production Smith and Jones Films Ulf Johansson, director; Philippa Smith, exec producer; George Richmond, DP; Steve Smithwick, production designer. Editorial HutchCo Technologies Jim Hutchins, editor; Jimmy Hutchins, assistant editor; Jane Hutchins, exec producer. Color Company 3 Jean-Clement Soret, sr. colorist. Postproduction Framestore Kamen Markov, creative director; Guy Lubin, Luigi Russo, sr. Flame operators; Matt Dobrez, finishing/versioning; Alexia Paterson, Michael Brown, sr. producers; Alex Roesch, associate producer; Poppy Chadwick, VFX production coordinator; Conor Garnett, production assistant. Audio TheWorks David Axelbaum, sound designer/mixer; Tom Syoen, post producer.

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