DDB NY, Golden Wolf Scrawl Hieroglyphics For Tribeca Film Festival
To prove that great stories are truly timeless, DDB New York, in conjunction with a certified Egyptologist from Brown University, created a 2019 Tribeca Film Festival campaign featuring ancient Egyptian-inspired retellings of some of our most beloved modern stories.
Taking the subjects of some of Tribeca’s 2019 anniversary events--Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons--and turning them into intricate, realistic hieroglyphic illustrations, DDB tells each film’s story in an entirely different way, which should intrigue both history and media nerds around NYC alike.
The hieroglyphics are front and center in this "Great Stories Are Timeless" Tribeca trailer produced by Blacklist and animation studio Golden Wolf.
The accompanying out-of-home campaign will launch with a full-scale mural installation located at the intersection of Morgan Ave. and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC. Beyond that, DDB/NY has also created ancient Egyptian-style prints to recognize the six programming sections the Festival covers--film, television, music, virtual reality, online work, and live talks--that will live around the Festival site and throughout New York City, from subway stations to bus stops, ensuring those throughout the city see these imaginative retellings.
Client Tribeca Film Festival Agency DDB New York Ari Weiss, chief creative officer, North America; Lisa Topol, Derek Barnes, co-chief creative officers, NY; Susie Lyons, head of strategy; Lance Parrish, executive creative director; Katie Jensen, group creative director; Christina Rodriguez, creative director; Lindsey Eckwall, sr. art director; Andrew Beckman, sr. copywriter; Teri Altman, Jane Piampiano, producers; Josh Lin, illustrator. Production Blacklist Adina Sales, managing director; Andrew Linsk, exec producer. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Stefan Falconer, art director/design/animation; Sammy Moore, art director, design; Nick Canticus, Tim Whiting, animation. Music Butter Music & Sound Andrew Sherman, chief creative officer; Ian Jeffreys, exec producer; Butter Music & Sound, composer. Color Kathy Kim, colorist. Postproduction Smooch Egyptological Consultant Christian Casey