DDB NY Introduces "The Drinkable Book"

Robert Goldrich

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DDB New York has teamed with WATERisLife to launch “The Drinkable Book,” a manual that teaches safe water tips and serves as a tool that literally kills deadly waterborne diseases, providing the reader with the means to create clean, drinkable water with each page.

“The Drinkable Book” features a brand new type of paper invented by McGill University & University of Virginia chemist, Dr. Theresa Dankovich, and works like a scientific coffee filter. Each page of the book is coated with silver nanoparticles, which kill diseases like cholera, E. coli and typhoid.

The book itself works in three easy steps. Simply tear along the perforation. Slide the filter into the 3D printed case (i.e., the book’s packaging). Pour the contaminated water through and the result is drinkable water. After passing water through the filter, there is a reduction of greater than 99.99 percent in bacteria count, which is comparable to tap water in the United States. Each book contains 24 usable pages, each of which contains two filters which each last 30 days. In total, the book can provide a single person with clean water for up to four years.

Credits

Client WATERisLIFE Agency DDB New York Matt Eastwood, chief creative officer; Menno Kluin, executive creative director; Andrew McKechnie, group creative director; Juan Carlos Pagan, head of design; Sam Shepherd, Frank Cartagena, associate creative directors; Brian Gartside, Aaron Stephenson, designers; Kyle McMorrow, director/editor; Nina Horowitz, producer; Ralph Navarro, director of integrated production; Ed Zazzera, head of production. Printing Bowe House Press Jamie Mahoney Binding of “The Drinkable Book” Xweet, Peter X. Ksiezopolski. Chemist/inventor Dr. Theresa Dankovich

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