Derek Waters Directs 72andSunny's First Work For Autotrader

By

Robert Goldrich
Wednesday, Sep. 4, 2019

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In Autotrader’s first work with 72andSunny New York, creative shows us how car buying has been a pain throughout history--in this spot dating back to 750 BC when the vehicles were sleds traversing frozen tundra in the Nordic woodlands.

However, a visit from the modern world--namely Autotrader, which takes the angst and price guessing out of car buying--demonstrates that now “Finally, It’s Easy,” the title of the overall campaign.

Derek Waters, Emmy-nominated director and creator of Drunk History, helmed the films in the campaign which provide some historical perspective on where we’ve been and how Autotrader has advanced us today. 

“There’s a deep commitment from Autotrader to take the pain and uncertainty out of car buying. Which is pretty awesome because, since the dawn of humankind, car buying has been incredibly painful and filled with skepticism,” said Bryan Rowles, executive creative director and partner, 72andSunny NY. “This campaign has some fun with the historical drama around car buying that we can all relate to, while offering up Autotrader as the (finally) easy, fast and reassuring option.”

Credits

Client Autotrader Agency 72andSunny New York Production Hecho Studios, Nomad FC Derek Waters, director. Editorial Cartel, Hecho  Studios Color Company 3 NY Audio Heard City

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