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Deutsch, Director Matt Piedmont Present The "JetStones" For Electrify America

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Robert Goldrich
Thursday, Aug. 16, 2018

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Electrify America, a company investing in electric vehicle charging infrastructure and promoting the adoption of Zero Emission Vehicles (ZEVs), launches its first-ever national advertising campaign leading into the fall television season. A major component of that campaign is this spot titled “JetStones” which aims to broaden consumer awareness of the advantages and availability of electric vehicles, plus a growing network of EV fast chargers in metropolitan areas, along highways, and in communities at workplaces and multi-unit dwellings. 

Using the theme songs from two popular Warner Bros.’ Hanna-Barbera cartoons, The Jetsons and The Flintstones, the TV commercial is a playful take on the transition of personal transportation from the Stone Age to the reality of electric vehicles available today. The advertising spot features electric vehicles from six different car manufacturers to showcase a wide variety of EVs available in today’s marketplace.

“Electric cars are not something of the future, they are here now and more accessible than many people know,” says Richard Steinberg, senior director, green cities, marketing and communications, Electrify America. “The JetStones campaign is just the beginning of our work to educate and demonstrate that electric vehicles offer a full array of features that customers expect, and they are totally fun to drive.”

The brand-neutral campaign, developed with creative agency Deutsch, will run nationally through June 2019. The “JetStones” spot was directed by Matt Piedmont via production house PRETTYBIRD.  
 
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in ZEV infrastructure and awareness.

Credits

Client Electrify America (subsidiary of Volkswagen Group of America) Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Bruna Gonzalez, Andrew Mellen, associate creative directors; Vic Palumbo, director of integrated production; Lauren May, sr. integrated producer; Eryk Rich, music director; Chase Butters, music producer; Adhemas Batista, head of design; Katie Dittman, art director. Production PRETTYBIRD Matt Piedmont, director; Kerstin Emhoff, Ali Brown, co-founders/exec producers; Tracy Hauser, director of production; James Graves, line producer. Editorial Cosmo Street Tessa Davis, editor; Drew Neuhart, assistant editor; Yvette Cobarrubias-Sears, managing partner/exec producer; Gigi May, producer. Telecine MPC Ricky Gausis, colorist; Meghan Lang, exec producer, color; Rebecca Boorsma, producer. Post/VFX MPC Karen Anderson, exec producer; Christian Downes, sr. producer; Rob Hodgson, VFX supervisor; Noah Caddis, sr. Flame artist; Julian Fitzpatrick, CG artist; Edward Grade, DMP. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mixer; Michael Anastasi, sound designer; Susie Boyajan, exec producer; Kayla Phungglan, associate producer. Licensed Music The Flintstones, The Jetsons and all related characters and elements © & ™ Hanna-Barbera.

Category of ScreenWork: 

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