Deutsch LA, Director Jeremy Saulnier Heighten "Craving" For Taco Bell's Nacho Fries


Robert Goldrich
Thursday, Dec. 17, 2020


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To herald the return of Taco Bell’s Nacho Fries, Deutsch LA rolls out this cinematic-style spot, “The Craving,” starring Sarah Hyland (Modern Family) and Joe Keery (Stranger Things). The plotline follows a guy who’s consumed by his desire for Nacho Fries, leading him on a wild ride.

This is the sixth faux movie trailer-style campaign for Nacho Fries, an ongoing saga with the thrills heightened this time around by an original song from Michael Abels, the composer for such hair-raising films as Get Out and Us.

Jeremy Saulnier directed the spot which was cut by Jim Haygood of Union Editorial.


Client Taco Bell Agency Deutsch LA Jeremiah Wasson, Armando Samuels, creative directors; Micah Wilkes, art director; Ryan Schade, copywriter; Paul Roy, executive integrated producer; Chris Schaldenbrand, sr. producer; Daniel Stenzel,  producer; Lexie Curatolo, associate producer; Chip Herter, music supervisor; Kelsey Karson, group strategy director; Iyana Sarrafieh, strategy director; Sara Singh, strategist. Production Neighborhood Watch/Bucket Films Jeremy Saulnier, director; Traci Carlson, Rich Peete, exec producers; Mary Church, producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, exec producer; Michael Raimondi, managing partner. Postproduction Hunter Seth Silberfein, lead Flame artist; Milos Zivkovic, mixer; Logan Aries, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Music Original composition by Michael Abels

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