Deutsch Takes A "Whiskey Cavalier" Attitude To Advertising


Robert Goldrich
Tuesday, Feb. 19, 2019


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Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier. Dubbed “Spyvertising” by Deutsch, the spots feature the stars of the show, Scott Foley and Lauren Cohan. 

Included in the mix is this promo, “Getaway,” depicting a couple’s seemingly perfect international romantic vacation that takes an unexpected twist.

“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”


Client ABC, Whiskey Cavalier; ABC, Jill Gershman , SVP Creative; Valerie McMichael, VP Creative; Charles Bowyer. ECD; Andrew Munsey, creative director; Blayne Vixie, writer/producer. Agency Deutsch Pete Favat, chief creative officer, North America; Calleen Colburn, executive producer; Trevor Alexander, producer; Lesley Coleman, Julie Liu, creative directors; Cat Ogeltree, David Mugford, sr. art directors; Rachel Ma, sr. copywriter. Production Steelhead Johan Palm, DP; Ted Markovic, managing director; Christoph Kauffman, exec producer; Tony McGarry, line producer; Steelhead crew, director. Editorial Steelhead Ian Paxton, editor; Adam Becht, exec producer; Lauren Roth, sr. producer; Ryan Khoury, assistant editor. Visual Effects Steelhead, Los Angeles Austin Meyers, associate director of postproduction; Blake Loyd, comp supervisor; Mike Reigle, Mani Trump, Justin Pascal, Nuke artists; Patton Tunstall, CG supervisor; Kennon Fleisher, director of motion graphics; Luis de Leon, lead After Effects artist: Jonathan Minaya, assistant After Effects artist. (Toolbox: Nuke, Houdini, Blender, Color Resolve, Edit Premier, After Effects) Telecine Company 3 Sean Coleman, colorist; Ashley McKim, EP; Matt Moran, producer. Mix Eleven Sound Jeff Payne, mixer; Melissa Elston, EP; Imani Franklin, producer.

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