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Dhélet VMLY&R Opens "Door" To Reveal Domestic Violence

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Robert Goldrich
Thursday, Feb. 28, 2019

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In this spot titled “Puerta” (“Door”), Buenos Aires agency Dhélet VMLY&R encourages people to talk about domestic violence, promoting use of the Argentinian National Ministry of Health and Social Development telephone hotline where women can seek help.

Sponsored by Movistar Argentina, “Puerta” shows us a woman seemingly desperate to get into her home to escape an imminent threat. She fumbles with her house key but we soon learn that the woman is not trying to get into her home but rather escape it due to the domestic violence she's experienced there.

Directed by Ivan Vescovo, “Puerta” is part of the ongoing “It’s time to speak up” campaign.

Credits

Client Movistar Argentina/Argentinian National Ministry of Health and Social Development Agency Dhélet VMLY&R Nino Goldberg, executive creative director; Sergio Paoletta, Juani Calvo, creative directors; Lidlia Bartroli, Maria Martinez Lopez, Micaela Vergez, creative team; Luis Pompeo, head of production; Juan Maidana, producer. Production Ivan Vescovo, director; Jose Arnal, Adrian Aspani, exec producers; Nicolas Spinosa, producer. Post/Color Ladoble Luis Staffolani, post coordinator; Gustavo Macri, editor. Audio Mix Papa Post

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