Director Bernd Faass, Preuss Und Preuss Are “Made to Perform” For Mercedes-Benz Vans

By

Robert Goldrich
Wednesday, Jun. 9, 2021

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Mercedes-Benz Vans has rolled out its global “Made to Perform” campaign from agency Preuss Und Preuss and directed by Bernd Faass who’s represented by Park Pictures (UK/US) and  Element E (Germany).

This “Made to Perform” film follows a fleet of Mercedes-Benz Vans drivers as they celebrate their vans in pure synchronicity. The piece is a cinematic climb as the drivers build to form a circle of  vans to surround a human formation of the Mercedes-Benz logo, for which Faass displays technical excellence adeptly handled with his signature lightness of touch. Faass is an alum of SHOOT’s 2019 New Directors Showcase.

“Made to Perform” was shot in Portugal with service production by Mamma Team and soundtrack by MassiveMusic.

Credits

Client Mercedes-Benz Vans Agency Preuss Und Preuss, Berlin & Stuttgart,  Sunna Pilz, producer; Michael Preuss, executive creative director; Oliver Flohrs, creative director; Maximilian Stengl, art director. Production Companies ELEMENT E GmbH (Germany), Park Pictures (UK/US) Bernd Faass, director; Patrick Volm-Dettenbach, exec producer; Stefanie Schuster, producer; Ekkehart Pollack, DP; Jens Spori, DP, 2nd unit; Jana Oberdorffer, production coordinator. Production Services, Portugal Mamma Team Editorial Oliver Don, editor Music MassiveMusic Sound Design Denis Elmaci. VFX Company Lymborg GmbH Matthias Bauerle, lead artist; Thomas Sali, VFX animation. Color Mograde Berlin Benedikt Hugendubel, colorist.

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