Director Brian Billow, BBDO NY Are “Out of Order” For Twix


Robert Goldrich
Monday, Jan. 21, 2019


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Brian Billow of O Positive directed “Out of Order,” the latest installment in the long-running Left Twix vs. Right Twix rivalry campaign from BBDO NY. 

This time around, the goal is to inform consumers that Twix is the perfect partner for coffee. Towards that end, this comedy spot deploys some well chosen Out of Order signs for a coffee vending machine--which only works for Left Twix consumers.


Client Twix Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Peter Alsante, Tom Kraemer, sr. creative directors; Bianca Guimaraes, creative director; David Rolfe, director of integrated production; Amy Wertheimer, group executive director; Anthony Curti, Melissa Tifrere, executive producers. Production O Positive Brian Billow, director; Christophe Lazenberg, DP; Ralph Laucella, Marc Grill, exec producers; Craig Repass, producer. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, exec producer; Sam Shaffer, mixer. VFX Smigital

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