Director Bryan Buckley, McCann NY Deliver Holiday Cheer For USPS


Robert Goldrich
Monday, Nov. 26, 2018


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This spot directed by Bryan Buckley of Hungry Man for McCann New York shows that there is only one carrier that can deliver cards and gifts as reliably and in time for the holidays as Santa Claus and his team of reindeer: the United States Postal Service.

Titled "Surprise Encounter," the holiday ad depicts what happens when a USPS carrier and Santa Claus meet at the front steps of the same address. The two are first surprised to see each other, but proceed to swap stories and tricks of the trade before moving on to the next house. It’s a meeting of equals who, despite having very different methods, take pride in their parallel journey to deliver packages to every home in time for the holidays.


Client U.S. Postal Service Agency McCann New York Thomas Murphy, Sean Bryan, co-chief creative officers; Chris Mitton, EVP, executive creative director; Nir Refuah, EVP, executive technology creative director; EJ Lee, Joey Monteverde, creative directors; Nathy Aviram, chief p[production officer; Donna McCracken, SVP, sr. integrated producer; Anna Andreis, VP, strategy director; Collin Peters, strategist. Production Hungry Man Bryan Buckley, director. Editorial Big Sky Chris Franklin, editor. VFX The Mill LA

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