Director Cole Webley, David&Goliath Are California Dreaming For SuperLotto Plus
Created by David&Goliath (D&G)--in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group--this integrated campaign is based on a simple truth that California is known for being a land of dreamers. The centerpiece of the campaign is this :60 cinema spot titled, “May the Best Dream Win,” which depicts stories of Californians using their SuperLotto Plus winnings to realize their dreams, whether finally having the means to do something they’ve always dreamed of, or giving back to family or the community. Later in the year, California Lottery will be launching :30 vignette spots that focus on these individual stories.
“At its core, this campaign is all about embracing a very simple truth, that Californians, by nature, are dreamers. It’s about captivating that spirit and reassuring them that whatever their dream is, this is the State of opportunity, where anything is possible. Because as we all know, California is a state with a very distinct identity, one that has historically attracted some of the most prolific dreamers,” said David Angelo, founder and chairman of D&G.
To bring these California dreams to life, D&G hired director Cole Webley of production house Sanctuary. Actor, writer and producer James van der Beek narrated the spots, including this anthem piece.
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, group creative director/writer; Mark Monteiro, writer; Kim Schoen, art director; Chris DeNinno, Tushar Date, creative directors; Kristen Knape, associate director of strategy; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Rob Sondik, sr. broadcast producer; Sana Bawania, jr. broadcast producer; Peter Bassett, director of digital production; Noah Luger, sr. interactive producer. Production Sanctuary Cole Webley, director; Patrick Scola, DP; Preston Lee, exec producer/owner; Alex Litt, head of production; Chris Cho, line producer. Editorial Spinach Andy McGraw (Cartel); Jonathan Carpio, exec producer. Telecine MPC Mark Gethin, colorist. VFX JAMM Brian Hajek, VFX supervisor/lead compositor; Mark Holden, Ally Burnett, Michael Vaglienty, Flame artists; Kevin Jones, Nuke artist; Andy Boyd, CG supervisor; Nha Ca Chau, CG artist; Adam Reeb, producer; Justine Pregler, production coordinator; Asher Edwards, exec producer. Music Einaudi “Experience” Audio Post Lime Studios Susie Boyajan, exec producer; Mark Meyuhas, sound mixer/engineer; Peter Lapinski, assistant mixer.