Thursday, February 21, 2019
You are here:

Director Cole Webley, David&Goliath Are California Dreaming For SuperLotto Plus


Robert Goldrich
Monday, Jun. 25, 2018


Log in or register now!

Created by David&Goliath (D&G)--in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group--this integrated campaign is based on a simple truth that California is known for being a land of dreamers. The centerpiece of the campaign is this :60 cinema spot titled, “May the Best Dream Win,” which depicts stories of Californians using their SuperLotto Plus winnings to realize their dreams, whether finally having the means to do something they’ve always dreamed of, or giving back to family or the community. Later in the year, California Lottery will be launching :30 vignette spots that focus on these individual stories.

“At its core, this campaign is all about embracing a very simple truth, that Californians, by nature, are dreamers. It’s about captivating that spirit and reassuring them that whatever their dream is, this is the State of opportunity, where anything is possible. Because as we all know, California is a state with a very distinct identity, one that has historically attracted some of the most prolific dreamers,” said David Angelo, founder and chairman of D&G.

To bring these California dreams to life, D&G hired director Cole Webley of production house Sanctuary. Actor, writer and producer James van der Beek narrated the spots, including this anthem piece.


Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, group creative director/writer; Mark Monteiro, writer; Kim Schoen, art director; Chris DeNinno, Tushar Date, creative directors; Kristen Knape, associate director of strategy; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Rob Sondik, sr. broadcast producer; Sana Bawania, jr. broadcast producer; Peter Bassett, director of digital production; Noah Luger, sr. interactive producer. Production Sanctuary Cole Webley, director; Patrick Scola, DP; Preston Lee, exec producer/owner; Alex Litt, head of production; Chris Cho, line producer. Editorial Spinach Andy McGraw (Cartel); Jonathan Carpio, exec producer. Telecine MPC Mark Gethin, colorist. VFX JAMM Brian Hajek, VFX supervisor/lead compositor; Mark Holden, Ally  Burnett, Michael Vaglienty, Flame artists; Kevin Jones, Nuke artist; Andy Boyd, CG supervisor; Nha Ca Chau, CG artist; Adam Reeb, producer; Justine Pregler, production coordinator; Asher Edwards, exec producer. Music Einaudi “Experience” Audio Post Lime Studios Susie Boyajan, exec producer; Mark Meyuhas, sound mixer/engineer; Peter Lapinski, assistant mixer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Feb. 21, 2019

"Empire" actor Jussie Smollett turned himself in early Thursday to face...

Thursday, Feb. 21, 2019

On a year where one of the lead Oscar contenders is titled "The Favourite...

Wednesday, Feb. 20, 2019

Fired FBI acting director Andrew McCabe’s headline-making interview on CBS...

Wednesday, Feb. 20, 2019

"Empire" actor Jussie Smollett was charged Wednesday with making a false...

Wednesday, Feb. 20, 2019

At the glad-handy Oscar nominees luncheon earlier this month, film academy...

Wednesday, Feb. 20, 2019

Born in the 3-D land rush, "How to Train Your Dragon" has never quite...

Recent SPW Releases

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

Tuesday, Feb. 19, 2019

Winners have been announced for the 21 ST CDGA (Costume Designers Guild...

Tuesday, Feb. 19, 2019

New York Festivals will bring together some of the most technically...

Tuesday, Feb. 19, 2019

The Global Advertising Lawyers Alliance ("GALA") announced today that it...

Tuesday, Feb. 19, 2019

Jelly has arrived in the US. Hold the condiment puns, please. The London-...

MySHOOT Profiles

John Komnenich
Director, Editor

MySHOOT Company Profiles