Tuesday, July 16, 2019
You are here:

Director Craig Gillespie Fills "Pothole" For State Farm, DDB Chicago

By

Robert Goldrich
Friday, Mar. 16, 2018

3187 views

Log in or register now!

Craig Gillespie of MJZ directed this spot, which is part of DDB Chicago’s new State Farm campaign titled “Here to Help___Go Right.” In this particular spot, the blank is filled in by “Potholes” as a motorist is finally victimized by an infamous pothole that has been wreaking havoc in the town for decades on end. The commercial takes us back to several of those incidents from yesteryear. This trip through history concludes as we return to today’s motorist who  luckily is a State Farm customer. He calls upon his insurance agent who comes to the rescue.

The creative in the five spots across the campaign sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm and its agents respond when misfortune strikes.

Credits

Client State Farm Agency DDB Chicago Ari Weiss, chief creative officer, North America; John Maxham, chief creative officer, Chicago; Diane Jackson, chief production officer; Mel Routhier, executive creative director; John Hayes, group creative director; Brian Culp, Christoper Bruney, creative directors/art directors; Katie Bero, Adam Cook, creative directors/copywriters; Amy Turner, Mary Cheney, executive producers; Meghan Gross, producer; Jesse Bayer, group strategy director; Amanda Schuneman, strategist. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Whitehouse Matthew Wood, editor; Meaghan Rahamut, assistant editor; Dawn Guzowski, producer. Audio Post Nicholas Papaleo, Justin Mayer, audio engineers; Cameron Aper, audio producer. VFX/Finish Eight VFX Shira Boardman, executive producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Forest, VFX/CG supervisor; Tanner Owen, sr. crowd TD; Leticia Saldana, modeler; Thomas Lopez, rigger; Jaguar Lee, designer; Talia Gleason, lead Flame compositor; Jerry Hall, Nuke compositor. Color Grading Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Comma Bonny Dolan, exec producer; Leigh Salzman, sr. producer; Peter Schmidt, Matt Kelly, composers.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75564/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75564/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75564/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75564/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 15, 2019

Production company Superprime has signed filmmaker, photographer, and...

Monday, Jul. 15, 2019

Elizabeth Gabler, whose Fox 2000 produced acclaimed literary adaptations...

Monday, Jul. 15, 2019

Hey Wonderful has added comedy director Craig Brownrigg to its roster for...

Sunday, Jul. 14, 2019

Facebook may be close to putting a Federal Trade Commission investigation...

Sunday, Jul. 14, 2019

"Spider-Man: Far From Home" is celebrating another weekend at No. 1, but...

Saturday, Jul. 13, 2019

Elections come and go, but the season for political advertising sometimes...

Recent SPW Releases

Monday, Jul. 15, 2019

Staying true to its name, The Music Playground is literally building a “...

Thursday, Jul. 11, 2019

The Hollywood Professional Association (HPA) Awards Committee have...

Thursday, Jul. 11, 2019

eTribez, the company behind the world’s most successful Cloud-based...

Thursday, Jul. 11, 2019

On 2nd July 2019, the moon fully eclipsed the sun. During this rare and...

Thursday, Jul. 11, 2019

Sigma Corporation today made the following announcements: Launch of Sigma...

MySHOOT Profiles

Award Winning Writer-Director with International Experience
Director, Writer
Rebecca Blake
Director

Director
docter twins
Director

Cinematographer, Visual Effects and Animation

MySHOOT Company Profiles

Top