Monday, October 15, 2018
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Director Craig Gillespie Visits "Diner" For FOX Sports' Thursday Night Football, W+K


Robert Goldrich
Wednesday, Oct. 3, 2018


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Wieden+Kennedy NY created this “Now It’s a Game” campaign for Thursday Night Football on FOX. The package includes an “anthem” piece as well as six individual key matchup spots--all directed by Craig Gillespie of MJZ (whose feature credits include the lauded I, Tonya).

Among the promos is “Diner” which introduces us to a waitress who explains to a customer why an NFL game--specifically this week 6 Thursday Night Football matchup pitting the Philadelphia Eagles against the New York Giants--is an important piece of must-see TV, an event to be savored and cherished.


Client FOX Sports/Thursday Night Football Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Laddie Peterson, creative directors; Matt Herman, Matt Mulvey, copywriters; Lawrence Melilli, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Jacob Lincoln, producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Deb Tietjen, line producer; Joost Van Gelder, DP. Editorial Spot Welders Haines Hall, Paul Sabater, editors; Dustin LaForce, Carolina Padilla, post producers. Finishing Bonfire Brendan O’Neil, conform. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Tom Jucarone, mixer; Marshall Grupp, sound designer; Becca Falborn, sr. producer.

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