Director David Shane, Actor Michael Kelly, TBWA\Chiat\Day Promote Hair Appreciation For Supercuts


Robert Goldrich
Wednesday, Jul. 10, 2019


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TBWA\Chiat\Day LA conceived of this Supercuts campaign starring actor Michael Kelly (a three-time Emmy nominee for House of Cards) as he promotes a greater appreciation of hair. Being follically challenged, Kelly has a deep appreciation which is in sharp contrast to the full-head-of-hair folks who surround him in everyday life.

Included in the mix of campaign work directed by David Shane of production house O Positive is this anthem spot in which Kelly seems to be the only one who doesn’t take hair for granted. In that spirit, he cites Supercuts for taking better care of hair than most people do.

“This campaign allowed our agency to do what we love most: Identify the soul and voice of a brand that differentiates its business within its category,” said Renato Fernandez, CCO, TBWA\Chiat\Day L.A. “What we found in Supercuts was a playful, fun tonality that enabled us to bring humor to the concept of not taking your hair, or the value that Supercuts offers for granted, while still having a bit of fun connecting with the next generation of men who may face this reality one day.”


Client Supercuts Agency TBWA\Chiat\Day, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Cyrus Coulter, creative director/art director; Josh Dimarcantonio, creative director/copywriter; Andrew Livingston, sr. art director; Simon Bruyn, sr. copywriter;  Guia Iacomin, director of content production; Alicia Portner, producer. Production Company O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Jason Reda, producer; Stuart Dryburgh, DP. Production Service Company, The Lift, Mexico City Editorial Arcade Geoff Hounsell, editor; Ryan Andrus, assistant; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Alexa Atkin, producer. VFX Jamm Patrick Munoz, VFX supervisor/lead Flame artist; Brian Hajek, Flame artist; Ashley Greyson, producer; Asher Edwards, exec producer. Color The Mill Adam Scott, colorist. Audio Post Lime Studios Joel Waters, mixer. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.

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