Director David Shane, W+K NY Bring A Human Dimension To The Cardboard Fan


Robert Goldrich
Friday, Oct. 16, 2020


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Cardboard cutouts of people fill portions of arenas and stadiums in this COVID era of professional and college sports. No matter what, these flat cutouts stay in their seats--even when “witnessing” the most amazing athletic feats.

However in this spot directed by David Shane of O Positive for Wieden+Kennedy New York, one cutout goes ambulatory in pursuit of a Bud Light. This cardboard gent, a New York Giants football fan, goes out of his way to hoist a brew, eventually coming together with his human counterpart in front of a TV set watching the game.

This two-minute film pays tribute to fandom and thirst--with a wry sense of humor all the while.


Client Bud Light Agency Wieden+Kennedy NY Karl Lieberman, executive creative director; Gerard Caputo, creative director; Nathan Wigglesworth, art director; Matt Herman, Reuben Hower, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Skyler Courter, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Ralph Laucella, exec producer; Stuart Dryburgh, DP. Editorial Arcade Edit Geoff Hounsell, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Jeff Lopus, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Luis Martin, sr. producer; Ija Ochoa, producer; Nathan Kane, creative director, shoot supervisor; Kshitij Khanna, 2D lead; Hailey Akashian, Adam Deutsch, Lucia Hill Barroso. Jeeeun Lee, Vi Nguyen, 2D assists; James Mullholland, Eva Kuehlmann, 3D leads; Naotaka Minami, Incheol Jeong, Navdeep Singh, Pablo Estrella You, Gordana Fersini, Arman Matin, John Wilson, 3D artists. Telecine Company 3 Tom Poole, colorist; Kevin Breheny, producer. Music Human Worldwide, bicoastal James Dean Wells, exec producer; Sloan Alexander, creative lead; Jonathan Hubbell, composer. Audio Post/Sound Design Human Worldwide, bicoastal Sloan Alexander, sound designer/mixer; Craig Caniglia, sr. producer; Rob Suchecki, assistant engineer.


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