Friday, March 23, 2018
You are here:

Director Elle Ginter, We Are Unlimited, McDonald's Celebrate Patricia Williams, International Women's Day


Robert Goldrich
Friday, Mar. 9, 2018


Log in or register now!

In this short celebrating International Women’s Day, Patricia Williams shares her story about becoming a McDonald’s owner-operator 30 years ago. She quit her job and took everything she had to buy her first restaurant. Fast forward to today and now she and her daughters Kerri and Nicole own 18 McDonald’s restaurants.

To commemorate International Women’s Day, at Patricia Williams’ first McDonald’s in Lynwood, Calif., every “M” has been flipped to a “W,” including the iconic Golden Arches McDonald’s sign.

Elle Ginter of Sanctuary Content directed this McDonald’s hero film for agency We Are Limited.


Client McDonald’s Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Jon Ellis, chief production officer; John Hansa, executive creative director; Vic Sanchez, Jon Morgan, creative directors; Emily Walton, sr. art director; Sarah Uchison, sr. copywriter; Liza Rush, Sarah Dembkowski, copywriters; Caitlin VanderKlok, Georgia Taylor, art directors; Otto Linwood, sr. integrated producer; Nikki Calabrese, content producer. Production Sanctuary Content, Elle Ginter, director; Preston Lee, exec producer; Tyler Boylan, producer; Allison Anderson, DP. Editorial Arcade Edit Kim Bica, editor; Damian Stevens, managing partner; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Rebecca Johnson, sr. producer; Dean Miyahira, Andy Trecki, assistant editors. Audio Post We Are Unlimited Paxson Helgesen, audio engineer. Online/VFX Timber Jonah Hall, Kevin Lau, creative diretors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Emily Avoujageli, sr. VFX producer; Miles Kinghorn, colorist; Brian Shneider, lead Flame artist; Brandon Harden, Brack Hightchew, Flame assist

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Mar. 23, 2018

A raging fire gutted an unoccupied residential building in Harlem being...

Friday, Mar. 23, 2018

In her career thus far, Pam Fujimoto has collected honors from the Cannes...

Friday, Mar. 23, 2018

Director Brennan Stasiewicz of bicoastal production company Honor Society...

Friday, Mar. 23, 2018

Creative studio Reel FX is expanding its global reach. A Montreal...

Friday, Mar. 23, 2018

California's expanded Film & TV Tax Credit Program 2.0 includes a...

Friday, Mar. 23, 2018

MJZ director Nicolai Fuglsig and The Mill L.A. helped legendary rocker...

Recent SPW Releases

Friday, Mar. 23, 2018

Award-winning visual effects studio Rising Sun Pictures (RSP) is expanding...

Thursday, Mar. 22, 2018

Two short films edited at bicoastal Union are set to screen at the 2018...

Thursday, Mar. 22, 2018

There is nothing more American than its big, bold, iconic trucks. Director...

Thursday, Mar. 22, 2018

axle ai has announced that Bleacher Report has standardized on axle ai...

Wednesday, Mar. 21, 2018

kaboom and director michele atkins reunite with agency Preston Kelly on a...