Tuesday, March 20, 2018
You are here:

Director Elle Ginter, We Are Unlimited, McDonald's Celebrate Patricia Williams, International Women's Day


Robert Goldrich
Friday, Mar. 9, 2018


Log in or register now!

In this short celebrating International Women’s Day, Patricia Williams shares her story about becoming a McDonald’s owner-operator 30 years ago. She quit her job and took everything she had to buy her first restaurant. Fast forward to today and now she and her daughters Kerri and Nicole own 18 McDonald’s restaurants.

To commemorate International Women’s Day, at Patricia Williams’ first McDonald’s in Lynwood, Calif., every “M” has been flipped to a “W,” including the iconic Golden Arches McDonald’s sign.

Elle Ginter of Sanctuary Content directed this McDonald’s hero film for agency We Are Limited.


Client McDonald’s Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Jon Ellis, chief production officer; John Hansa, executive creative director; Vic Sanchez, Jon Morgan, creative directors; Emily Walton, sr. art director; Sarah Uchison, sr. copywriter; Liza Rush, Sarah Dembkowski, copywriters; Caitlin VanderKlok, Georgia Taylor, art directors; Otto Linwood, sr. integrated producer; Nikki Calabrese, content producer. Production Sanctuary Content, Elle Ginter, director; Preston Lee, exec producer; Tyler Boylan, producer; Allison Anderson, DP. Editorial Arcade Edit Kim Bica, editor; Damian Stevens, managing partner; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Rebecca Johnson, sr. producer; Dean Miyahira, Andy Trecki, assistant editors. Audio Post We Are Unlimited Paxson Helgesen, audio engineer. Online/VFX Timber Jonah Hall, Kevin Lau, creative diretors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Emily Avoujageli, sr. VFX producer; Miles Kinghorn, colorist; Brian Shneider, lead Flame artist; Brandon Harden, Brack Hightchew, Flame assist

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="https://www.shootonline.com/embed/75483/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://www.shootonline.com/embed/75483/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://www.shootonline.com/embed/75483/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75483/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 19, 2018

Epic reunions and not-to-be-missed intimate conversations will take center...

Monday, Mar. 19, 2018

The ADVERTISING Club of New York’s 2018 International ANDY Awards, the...

Monday, Mar. 19, 2018

Chris Karabas has joined the staff team of RSA Films as executive producer...

Monday, Mar. 19, 2018

Hue & Cry, a production company that specializes in design and...

Monday, Mar. 19, 2018

Alma Har’el--founder of the Free The Bid initiative designed to open up...

Sunday, Mar. 18, 2018

Lawmakers on both sides of the Atlantic criticized Facebook and its chief...

Recent SPW Releases

Monday, Mar. 19, 2018

Muay Thai , a short film from Derby director Josh Hayward, is currently...

Monday, Mar. 19, 2018

At NAB 2018, Kinotehnik, Northern European manufacturer of innovative...

Monday, Mar. 19, 2018

Post-production finishing for Prospect , the acclaimed feature debut from...

Monday, Mar. 19, 2018

Registration is now open for SIGGRAPH 2018 , the world’s leading annual...

Monday, Mar. 19, 2018

Blackmagic Design today announced that Colorist Rob Bessette from Boston-...

Friday, Mar. 16, 2018

Award-winning film composer Mark McKenzie reunites with the Mexico-based...