Thursday, March 22, 2018
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Director Elle Ginter, We Are Unlimited, McDonald's Celebrate Patricia Williams, International Women's Day


Robert Goldrich
Friday, Mar. 9, 2018


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In this short celebrating International Women’s Day, Patricia Williams shares her story about becoming a McDonald’s owner-operator 30 years ago. She quit her job and took everything she had to buy her first restaurant. Fast forward to today and now she and her daughters Kerri and Nicole own 18 McDonald’s restaurants.

To commemorate International Women’s Day, at Patricia Williams’ first McDonald’s in Lynwood, Calif., every “M” has been flipped to a “W,” including the iconic Golden Arches McDonald’s sign.

Elle Ginter of Sanctuary Content directed this McDonald’s hero film for agency We Are Limited.


Client McDonald’s Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Jon Ellis, chief production officer; John Hansa, executive creative director; Vic Sanchez, Jon Morgan, creative directors; Emily Walton, sr. art director; Sarah Uchison, sr. copywriter; Liza Rush, Sarah Dembkowski, copywriters; Caitlin VanderKlok, Georgia Taylor, art directors; Otto Linwood, sr. integrated producer; Nikki Calabrese, content producer. Production Sanctuary Content, Elle Ginter, director; Preston Lee, exec producer; Tyler Boylan, producer; Allison Anderson, DP. Editorial Arcade Edit Kim Bica, editor; Damian Stevens, managing partner; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Rebecca Johnson, sr. producer; Dean Miyahira, Andy Trecki, assistant editors. Audio Post We Are Unlimited Paxson Helgesen, audio engineer. Online/VFX Timber Jonah Hall, Kevin Lau, creative diretors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Emily Avoujageli, sr. VFX producer; Miles Kinghorn, colorist; Brian Shneider, lead Flame artist; Brandon Harden, Brack Hightchew, Flame assist

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