Director Fredrik Bond, BBH NY Show "Work Is Better With Play" In Samsung Galaxy Spot


Robert Goldrich
Monday, Mar. 1, 2021


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This “Work is better with play” film takes us through a day in the life of a mom--the real MVP-- and her adorable son as they navigate a packed and exciting day full of work, play and everything in between, with the help of the versatile Samsung Galaxy Tab S7/7+, the ideal work-from-home or anywhere productivity tool that’s rooted in entertainment, and features gaming partnerships so you can shoot outer space aliens on the same device you use to design presentations. 

Directed by Fredrik Bond of MJZ for BBH NY and set to an iconic track (“Don’t Rain on My Parade”), the film follows mom through her back-to-back calendar as she finishes her designs to make an important presentation at 5 p.m., while making cartoon-shaped pancakes for her son, beating him on a racing game, and even making time to watch a show before going back to bed and getting ready to start all over again. Phew. Mom saves the day again.

The global campaign includes five original super-targeted :15 films, each one showcasing a specific feature of the Galaxy Tab S7/7+ and accessories like S Pen to Text, Game Booster, Ecosystem compatibility, and Galaxy Buds Pro.


Client Samsung Agency BBH NY Rafa Rizuto, chief creative officer; Lucas Bongioanni, group creative director; Joao Unzer, Bo Yoon, art directors; Mikio Bradley, Mia Madrid, copywriters; Peter Williams, executive producer; Cris Flores, assistant producer; Tom Callard, head of strategy; Helene Dick, group strategy director; Dylan Fauss, sr. strategist. Production Company MJZ Fredrik Bond, director; Kate Leahy, exec producer; Alicia Richards, line producer; Daniel Gay, production manager; Joost Van Gelder, DP; Zuzana Sucha, production designer; Terezie Dvorakova, costumes. Editorial Exile Katie Turinski, editor; Sasha Hirschfeld, exec producer; LauReen Reed, sr. producer; Ling Chau, edit assistant. VFX MPC Elissa Norman, Sally Wnek, sr. producers; Tom McCullough, creative director, VFX supervisor, 2D lead, shoot supervisor; Rodolfo Pereira, shoot supervisor; Jessie Amadio, 3D lead; Camila De Biaggi, exec producer; Colleen Valentino, Sahil Sunil Wadhwani, producers; Jonathan Dontchev, production coordinator; Alex Dreiblatt, David Anger, Julien Aucouturier, Kevin Quinlan,Margolit Steiner, Michael Glen, David Manzo, Jesse Newman, Abhilash A Mangesh Borkar Udaykiran Chowdary, 2D artists; Jacob Fradkin, Samir Patel, 3D artists; Abhrajit Ganguly, Arunabha Ghosh, Athul Kumar, Cherukuru Harsha, Krishnachaitanya Bitra, Manjunatha Narasimmaiya, Pasula Srisailam, Rajamohanreddy Bijivemula, Raju Mandala, Saloni Mehta, Shekar Alle Thota Sai Kumar, Umesh Patil, Vadiraj Kupaneshi, roto artists. Telecine Company 3 Siggy Ferstl, sr. colorist; Matt Moran, sr. producer; Ashley McKim, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, sr. producer. Music “Don’t Rain on My Parade,” Linda Eder.

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