Director Garth Davis, 215 McCann, Xbox, EA Come Together To "Become a Jedi"
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Robert Goldrich4365 views
Everyone imagines being a Jedi. Running around swinging makeshift Lightsabers and using the Force to save the galaxy. To celebrate the launch of the Star Wars Jedi: Fallen Order, Xbox and Electronic Arts came together to bring that dream to life in “Become a Jedi,” a live action spot that brings this universal truth to life and celebrates both the love of play and Star Wars.
The spot, developed by 215 McCann, tells the story of a young girl with a wild imagination who succeeds in getting her father and his coworkers to put work aside for a moment and find a real connection in the ultimate Star Wars fantasy.
In Star Wars Jedi: Fallen Order, Order 66 has just been executed and gamers take on the role of Cal Kestis, a Jedi Padawan on the run, fighting for his survival. Paralleled in the live action spot, our young hero— a nod to Cal’s character—uses her imagination to transform her father’s workplace into the planet of Bracca while on the run from workers-turned-Stormtroopers.
The story embodies Xbox’s brand ethos of “Jump in,” a celebration of the gaming community as a whole and their shared love of gaming, inviting everyone to join in on the fun.
The cinematic spot was directed by RESET Content’s Garth Davis, who’s known for the Oscar-nominated feature Lion, and DP Matty Libatique whose filmography includes Black Swan, A Star is Born, and Requiem for a Dream. The Star Wars world was brought to life through visual effects and sound design and audio mix by Industrial Light & Magic and Skywalker Sound respectively, who have both done all the Star Wars movies.
Client Microsoft Xbox/Electronic Arts/Respawn Entertainment/Lucasfilm Ltd. Agency 215 McCann Scott Duchon, chief creative officer; Nichole Geddes, creative director; Gabe Sherman, sr. copywriter; Shawn Raissi, sr. art director; Mandi Holdorf, director of integrated production; Gabby Gardner, sr. producer; Christina Chin, producer; Brian Wakabayashi, director of strategy. Production RESET Content Garth Davis, director; Dave Morrison, managing director; Deannie O’Neill, Jen Beitler, exec producers; JP Colombo, head of production; Megan Moore, line producer; Matthew Libatique, DP; Jay Pooley, production designer; Christine Kohut, makeup; Adelle Gaudet, costume designer; Tom Struthers, stunt coordinator. Editorial Cartel Edit Leo Scott, editor; Matt Berardi, cutting assistant; Collen McKay, assistant editor; Lauren Bleiweiss, exec producer; Samantha Axelrod, producer. Music Blake Robinson, composer; Steve Kaplan, mixing; Gordy Haab, Carl Rydlund, orchestration. Audio Mix/Sound Design Skywalker Sound Steve Boeddeker, sound designer/re-recording mixer; Jana Vance, Foley artist; Frank Rinella, Foley mixer; Dusty Jermier, engineering services; Ivan Piesh, digital editorial support; Jon Null, director of production; Steve Morris, head of engineering; Jon Null, head of production; Josh Lowden, general mgr. VFX Industrial Light & Magic, San Francisco Sherry Hitch, post VFX supervisor; Jonathan Rothbart, onset VFX supervisor; Yimi Tong, VFX associate producer; Jenni O’Byrne, VFX editor; Leandro Estebecorena, CG supervisor; Jill Brooks, exec producer; Delio Tramontozzi, animation supervisor; Philip Barnard, Dave Logan, Nathan Thomas, animators; John Niforos, creature TD; Marla Newell, layout supervisor; Janice Chan, Melissa Mullin, Gurpreet Pannu, Luke Spence Byrd, Xiaoxuan Sun, layout artists; Thomas Bevan, Mihai Cioroba, particle TDs; Shane Roberts, lead generalist-environments; Kevin Page, Adam Watkins, generalists-environments; Kevin Reuter, Yegor Swarovski, lighting TDs. Tigran Badalyan, Michael Conte, Larkin Flynn, Ravi Kasumarthy, YunJung Ko, Alison Lake, Michael Ranalletta, Ronnie Williams Jr., compositors; Michael Van Eps, digital paint and roto supervisor; Beth D’Amato, Robert Dorris, Katie Morris, digital paint & roto artists; Mark Keetch, Mark Marcin, model/texture artists; Katherine Sanchez, associate pipeline TD; Rebecca Norton, Andrew Martin, Lane Howard, Yegor Tesler, coordinators; Jessica Tong, production assistant. FinishingLucasfilm/Lucas Video Production Trisha Brunner, producer/sr. manager, creative content & commercial production; Kevin Parker, sr. manager, technical operations & video asset management; Sean Wells, colorist; Amir Hosseinzadeh, online editor; Janet Lee, coordinator; Rene Castro, production assistant. (Toolbox: Maya, 3dsMax, Nuke) Finishing Lucasfilm/Lucas Video Production Trisha Brunner, producer/sr. manager, creative content & commercial production; Kevin Parker, sr. manager, technical operations & video asset management; Sean Wells, colorist; Amir Hosseinzadeh, online editor; Janet Lee, coordinator; Rene Castro, production assistant.