Director Gary Freedman, Grey London Team To Thwart Xmas Cliches In Very.co.uk Holiday Spot
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Robert Goldrich3563 views
Digital retailer Very.co.uk has launched a Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day.
The charmingly honest, funny film sends the message that the best thing about Christmas is not just Christmas day but the combination of all the wonderfully festive moments in the build up to Christmas, from Christmas lights and the all-important tree to Christmas jammies.
The TV ad which is titled “Jodie” and was directed by Gary Freedman via Independent Films, opens with an implausibly perfect Christmas day celebration before the camera pans out to show that it’s a clichéd Christmas TV ad being watched by a family who are scoffing at it, with the dad exclaiming: “What a load of rubbish!” The mum then addresses the camera directly to say: “You know what Christmas moment I like? Every bloomin’ one of them!”
The music “Hot Love” by T Rex kicks in as the mum, Jodie, goes on to list all her favorite festive moments, including the neighbor’s Christmas lights display zapping the National Grid, getting a 12 foot tree into a 10 foot room, terrible Christmas music like Crazy Frog’s version of “Jingle Bells,” and getting and giving presents to absolutely everyone, including the postwoman and the trash man, with help from the Very.co.uk app.
The 90 second spot ends with the line: “Christmas is full of amazing moments. Christmas is this Very moment.”
Javier Campopiano, CCO Europe and creative chairman London at Grey, said, “It’s a different Christmas message, a message that offers the unfiltered point of view of someone who truly loves everything about Christmas, every single bit that makes it such a magical season. Not only is it different to what the brand and its customers have seen before, but we’re confident it’ll resonate right now, when we’re facing the prospect of a very different festive period.”
Client The Very Group/Very.co.uk Agency Grey London Javier Campopiano, creative chairman; Laura Jordan Bambach, chief creative officer; Matt Moreland, Chris Clarke, creative directors & creative team; Emma Thomas & Ryan Delaney, Angela Harding & Terry O’Neill, creative teams; Raquel Chicourel, chief strategy officer; Jess Smith, strategy director; Maxine Hose, sr. producer; Kate Reynolds, assistant producer. Production Independent Films Gary Freedman, director; Jani Guest, exec producer; Sara Cummins, producer; Barry Ackroyd, DP; Jacqueline Abrahams, DP. Editorial The Assembly Rooms Adam Spivey, editor; Dan Breheny, post producer. Postproduction MPC Phil Whalley, post producer; Matthieu Toullet, colorist; TBV, VFX artist. Audio Post 750mph Sam Ashwell, sound engineer; Mary-Ann D’Cruz, audio post producer.