Director Grant Heslov, McCann NY Team On "Even More Drama" For Cigna
Last year, Cigna made a splash with its "TV Doctors of America" campaign. Now the "TV Doctors" have returned with a revised cast, adding Neil Patrick Harris and Kate Walsh who join returnees Patrick Dempsey and Donald Faison. All are in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health--and that starts with a check-up.
So again, these fake TV MDs are providing a real, positive, health-promoting message.
Grant Heslov of Santa Monica, Calif.-based Untitled, Inc., directed this TV spot titled “Even More Drama” for McCann New York.
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, co-chief creative officers; Larry Platt, executive creative director; Danny Rodriguez, group creative director; Jesse Yowell, sr. art director; Dan Colburn, sr. copywriter; Nathy Aviram, chief production officer; Kathy Love, exec integrated producer; Cindi Blondell, sr. producer; Wendy Leahy, sr. integrated producer; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director; Justin Luk, sr. strategist; Collin Peters, strategist; Danielle Korn, director, broadcast producer. Production Untitled, Inc., Santa Monica, Calif. Grant Heslov, director; Jim Evans, founder/exec producer; Phedon Papamichael, DP. Editorial Cut+Run Jon Grover, editor; Beau Dickson, assistant editor. Music JSM
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