Director Harmony Korine "Coastin'" For 7-Eleven, 360i

By

Robert Goldrich
Saturday, May. 1, 2021

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Filmmaker Harmony Korine (Kids, Spring Breakers) directed via MJZ this campaign for 7-Eleven out of agency 360i.

Among the spots is “Coastin’” featuring a towering man on roller skates who casually glides into his local 7-Eleven to snag a Slurpee, barely pausing as he taps his credit card to pay and rolls out the door. The thrill of that first icy sip sets off an unexpected display of agility, and the parking lot becomes the stage for his joyful skating performance.  

The package of spots features the brand’s new tagline, “Take it to Eleven.”

Credits

Client 7-Eleven Agency 360i Menno Kluin, chief creative officer; Devon Hong, executive creative director; Andrew Hunter, Michael Schachtner, Doug Murray, creative directors; Emmanuel Rocha, jr. copywriter; Jorge Diaz, jr. art director; Brian Gartside, group design director; Sophia Del Plato, sr. designer; Luis Valencia, associate designer; Carissa Ranelycke, SVP integrated production; Adrea Rastogi, executive producer; Adrienne Darnell, sr. producer; Raig Adolfo, EVP integrated strategy; Amie Dowker, VP integrated strategy; Angie Arner, strategy director; Ashley Evangelista, sr. strategist; Jackie Mockridge Mattina, head of strategy & insights; Danielle Moylan, director, consumer insights & analysis; Nicola Flynn, sr. manager, audience & insights. Production MJZ Harmony Korine, director. Editorial Cartel Postproduction The Mill

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