Director Harold Einstein Gets "Lost" For Dole Fruit Bowls, Erich & Kallman


Robert Goldrich
Friday, Jan. 7, 2022


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Harold Einstein of Dummy Films directed this spot, “Lost,” for Dole Fruit Bowls. The commercial is part of the “Hold My  Fruit Bowl” campaign conceived by agency Erich & Kallman.

In “Lost,” a group of young scouts gets lost in the woods as their troop leader is unable to find his bearings. A small boy hands the Dole Fruit Bowl he’s eating to a fellow scout and says, “hold my fruit bowl.” Next, the boy calls on a hawk for help. He has a friendly conversation with the bird in its own language, finds the way out of the woods and saves the day.

Seems that our lad was fueled by the healthy nutrition of the delicious Dole Fruit Bowl, enabling him to step up and out-do the adult leader of the pack.


Client Dole (Fruit Bowls) Agency Erich & Kallman LLC Eric Kallman, chief creative officer/founder; Aaron Araya, copywriter; Vail Prior, art director; Kati Haberstock, producer. Production Dummy Films Harold Einstein, director; Michael Kanter, exec producer/managing director/producer; Glynn Speeckaert, DP; Patrick Lumb, production manager. Editorial Arcade LA  Dave Anderson, editor; Joelle Graham, assistant editor; Sila Soyer, exec producer/partner; Crissy DeSimone, exec producer; Tom Barnett, producer. Finishing The Mill John Shirley, creative director; John Leonti, creative director, VFX supervisor; Sumer Zuberi, Francesca Moran, deputy head of production/producers. Color Company 3 Tim Masick, sr. colorist; Kevin Breheny, sr. producer/short form. Audio Mr. Bronx Geoff Strasser, mix & sound design; Hanna Choi, producer. Music Butter Music Stone Irr, producer.

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