Director Ian Pons Jewell Gives Apple Watch A "Workout"
Director Ian Pons Jewell Gives Apple Watch A "Workout"
By
Robert GoldrichTuesday, Feb. 23, 2021
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“The Future of Health is on Your Wrist” campaign for the Apple Watch Series 6 includes this spot which introduces us to “The Future of Workouts.”
In this case, the workout takes us underwater, starting at the bottom of a swimming pool to the vastness of the open sea. All the while the Apple Watch calculates and provides pertinent health-maintaining info such as the number of calories burned, the number of laps swam in a pool, and the distance swam in open water.
Ian Pons Jewell of RESET Content directed this and the two other spots in the campaign.
Credits
Client Apple Watch Production RESET Content Ian Pons Jewell, director. Music "Dreams” by Shey Baba and Karma Fields
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