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Director James Marsh, adam&eveNYC Team on "Making History Again" For Samsung


Robert Goldrich
Tuesday, Jun. 4, 2019


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Samsung has launched its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC

The “Making History Again” campaign draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.

As part of the campaign, Samsung has partnered with Statement Pictures and CNN Films on the “Apollo 11” documentary. This feature film created from newly discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot--directed by James Marsh via Pulse Films--will also air within CNN’s broadcast premiere of the documentary later this month.

David Brown and Daniel Bonder, ECDs, adam&eveNYC, related in a joint statement: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”


Client Samsung/QLED 8K Agency adam&eveNYC Richard Brim, chief creative officer; David Brown, Daniel Bonder, executive creative director; Jordy Molloy, Toby Kennedy, associate creative directors Mitch Horton, head of design; Victoria Bennett, head of production; Erica Serio, associate producer; Sion Prys, digital production; Stuart Harrison, group strategy director. Production Pulse Films James Marsh, director; George Saunders, producer; Alwain Kuchler, DP; Davud Karbassioun, global president. Editorial Work Editorial Neil Smith, editor. Postproduction The Mill Luis Martin, post producer; Kshitij Khanna, VFX supervisor; Krissy Nordella, 2D artist; Fergus McCall, colorist. Music Benjamin Wallfisch, composer. Music Supervision & Licensing  North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS) Audio Wave Studios Aaron Reynolds, sound design.

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